Katherine Celina Guerrero
Katherine Celina Guerrero
Creative Consultant
Encinitas, CA + Remote
WHAT DO YOU DO?
“I offer a creative ecosystem for passionate projects looking to establish/grow with integrity and grace.”
I work at the intersection of brand identity, creative direction, and visual expression. This plays out into a range of roles, depending on what a client needs. Sometimes I’m spearheading copy, other times I’m talking through brand strategy, and every so often I create visual content for clients.
Basically, I step in to help companies and individuals think through their ideas and offer the creative assets and strategy to get them from point A to point B. Part-creative, part-hype girl, full-time support team. Services include:
- Copywriting
- Brand Photography
- Project Management
- Creative Strategy
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I started freelancing for 100% selfish reasons - to fund a 2-year long surf trip :) A little bit older, cleaner, and wiser (and not working from my car...most of the time), my work has evolved into a beautiful collaboration with clients that directly align with my values. The past few years have been a lesson in themselves - learning how to run a business and build on my already established skillsets.
Pulling from a background in marketing for nonprofits and environmental policy, I’ve focused my efforts on offering perspective, guidance, and materials for marketing agencies, designers, and leaders.
How do you stand out in your field?
Through my integrity and honesty. I do my best to align with companies and individuals that feel natural while providing excellent services. I'm known for creating a really comfortable space to bounce ideas off of and encourage deeper introspection.
WHAT ARE YOU WORKING ON RIGHT NOW?
Oh! A few fun projects. I’m wrapping up the creative direction and project management for a swim brand (made with Econyl®, a regenerative nylon yarn), a few concept/copy jobs, and am in the middle of a course of sustainable leadership. And a few personal projects, always. :)
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Clean, informed, and engaging. My featured pieces on my portfolio showcase this.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Photography + Art Direction - I love connecting visually and am hoping to integrate photography into more projects this year.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I’m terrible at promoting myself, which is ironic. I always get so wrapped up and infatuated with my actual work and current clients, which leads me to forgetting to continue fostering relationships.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
See above. Also, please do my taxes.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I’m in Lombok, Indonesia trying to connect to a client call, when the call to prayer rings out. It’s the middle of Ramadan at 5 am (time difference) and the roosters start going crazy. Not super professional.
Luckily, my client rendered the whole situation charming, but this experience taught me to lean into what’s unconventional and uncomfortable. I would have told myself to invest in sound-proof headphones and think through meetings a bit more. This was 3 years ago, so the workflow has since improved.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I’d love to find an expert that successfully and strategically links the creative industry to the environmental/scientific world. Tell me your secrets! Dreams!
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I’m drawn to projects that offer more than just a product or service - think ideas rooted in circularity, alternative lifestyle, re-imagining consumption, and environmental protection. The more out there, the better.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
An ideal client sees working together as a true collaboration, not just an exchange.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email - katherinecguerrero.work. Please include a little intro and what you'd like to chat about.
HOW DO YOU STAY CREATIVE?
Time outside, always. Friends also help.
This member profile was originally published in January 2021.