Lauren Alice McCurry
Q What do you do?
“Guided by a vibrant palette, I create strategic and thoughtful brand experiences that inspire and convert.”
Q What steps did you take to get to where you are now?
With a Master of Publishing and Communication and over a decade of experience working with exciting brands from all over the world—including Elle Magazine, Tinder, and Flex Factory—I have developed a palette for brand communications and creativity that balances frill and function to attention-demanding affect.
Q How do you stand out in your field?
My work combines purposeful eclecticism and balanced prose to create satisfying and emotional brand experiences that linger on the tongue. My focus ranges from conventional identities to poetically-charged compositions—utilizing strategy, trend forecasting, and attentive global gaze.
Q What are you working on right now?
Naming and creative development for an emerging skincare brand based here in NYC.
Q What’s your style?
My new creative project Fleurotique represents my palette for old-timey opulence and Baroque nostalgia.
Q Out of all your slashies, which one do you wish you could do more often?
Design: I am self-taught and take design courses as often as I can to level up.
Q What is frustrating you right now?
Saying yes to every single opportunity and getting tired. Learning when to say no is my new year’s resolution.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Iced coffee runs.
Q What do you wish you could have told yourself, when, and why?
That my Pisces imagination and emotional capacity can be a tour de force (if handled correctly!)
Q If you could talk to an expert to gain more insight on something, what would it be about?
What exactly is a tax return?
Q What kind of opportunities/projects are you looking for?
Working with progressive, female-founded platforms to develop their voice and copy, and splash it everywhere that matters.
Q Describe your ideal job/client/collaboration.
Trinity from Golde. A creative dynamo with the strongest moral compass. I would make her matcha anyway! Also, her copy.
Q How should someone approach you about working together?
Q Oh! and… how do you stay creative?
Hydrate, stretch, bathe, read, laugh, cry.
This member profile was originally published in October 2020, updated January 2022.