Raya Maria Joseph
Social Media Coordinator / Content Creator / Stylist
New York, NY / Miami, FL
portfolio
instagram @rayamariajoseph
tiktok
Q What do you do?
“I create content, manage social platforms, come up with hashtag and posting strategies, as well as create social calendars.”
I also studied fashion and work as a stylist. I love to work on fun projects where I can create!
Q What steps did you take to get to where you are now?
I started working as a freelance social media coordinator with local businesses and boutiques and then started working at an agency but feel as if I didn't resonate with the clients being taken up by the agency. I also worked as a visual merchandiser for Macy’s and a stylist for Nordstrom and absolutely love being able to be creative.
Q How do you stand out in your field?
I believe having worked in fashion, visual merchandising, and social brings an element of seeing the marketing and selling of a product being executed in all forms! When creating for a project/brand I always think about how it’ll look in all forms. I also think as a content creator I can better style clothing or props for reels, still photos, and Tiktoks!
Q What are you working on right now?
Right now I work as a social media coordinator at a marketing agency working with multiple clients
Q What’s your style?
My personal style is very fun, eccentric, light hearted, out of the box, and even a little girlie when it’s allowed. I love being fun and I love when I’m able to show that in my work.
Q Out of all your slashies, which one do you wish you could do more often?
Although I love all of the industries I work in I would love to focus more on Social Media and Content Creation in the fashion, lifestyle, and skincare/haircare industries. I feel as if that is what I know and love best and really can pour my heart into! I’d also be open to a fun drink like Kin/Ona/Recees/Jaja etc.
Q What is frustrating you right now?
Right now, working with a marketing agency that works with clients that don’t really resonate with my style and knowledge of the industry (such as construction and medical accounts, ugh such a drag) is very frustrating to me. I don’t feel like i’m able to put out my best work and drag myself through the work day.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would ask them to do the social scheduling that needs to be done on hootsuite or meta. So grueling busy work but necessary!
Q What do you wish you could have told yourself, when, and why?
I wish I could’ve told myself at 18 not to set out a timeline and create a mental plan. Life will never go as planned and when things happen they are for a reason. Don’t beat yourself up because you’re behind or not where you thought you’d be because the universe will always bring you exactly where you need to be.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would talk to a psychic. I’m so curious to know where life is going and what they see in my future! I’d also love to get some advice on how to clear up my chakras and how to manifest using my newly purchased crystal collection.
Q What kind of opportunities/projects are you looking for?
I’m looking for content creation and social media opportunities in the fashion, lifestyle, skin/hair care, and fun beverage industries.
Q Describe your ideal job/client/collaboration.
My Ideal client would be one that is fun, creative, and a little eccentric. I love working with brands that allow creatives to do what they do best and are receptive to our ideas.
Q What is your rate?
I typically charge $1,400 for a monthly retainer or $60 an hour (for a more of a part-time opportunity) for social media coordinating. For just content and UGC creation I have a package starting at $500. I am open to creating custom prices and packages depending on budget and what the work entails :)
Q How should someone approach you about working together?
I would prefer to get contacted at raya0798@yahoo.com with an estimated budget for the project and scope of work. Also, feel free to tell me about yourself so I can better understand the brand or whatever else you like to include like what you ate for lunch that day, jk (or not, if you want to).
Q Who is a creative you admire?
I love whoever is behind the Jaja (@jaja) Instagram and Duo Lingo (@duolingo) Tiktok pages. They are so creative and understand their demographic so well. They are absolutely killing it!
Q Oh! and… how do you stay creative?
I stay creative by surrounding myself with creative people. Also, SoulCycle!
This member profile was originally published in September 2022.