Reyna Abigale Levine
Creative Web Designer / WordPress Specialist
Tel Aviv / Chicago, IL
www.reynalevine.com
instagram @reyna_abigale
Q What do you do?
“I design WordPress sites that look pro, work great, and don’t scream DIY at 2 a.m.”
Q What steps did you take to get to where you are now?
I started in journalism and photojournalism—basically chasing stories and dodging boring copy. I still think like a storyteller, but now the canvas is digital. I taught myself WordPress, nerded out on UX, and eventually started helping clients tell their own stories with fewer words and more "wow." Also, I learned a ton about what makes a killer client experience from the amazing crew over at Week of the Website (seriously, check them out—they’re like therapy, but for websites).
Q How do you stand out in your field?
Kindness is my superpower. But don’t get it twisted—I’m not a pushover. I’ve been running my own business for nearly 15 years, and I know my stuff. I’m confident, collaborative, and just the right amount of type-A. I’ve worked with clients across industries and I still love learning new things (unless it involves math). I bring experience, a strong POV, and zero tolerance for Comic Sans.
Q What are you working on right now?
I’m deep in work with Transcends—a channel marketing agency that helps tech companies go to market without putting people to sleep. I create visual product stories (think: slides that don’t suck), GTM decks, campaign assets, and most recently, I redesigned and rebuilt their entire website.
Q What’s your style?
Minimal but not boring. Intentional but not sterile. Smart hierarchy, clean design, and personality in all the right places. A recent favorite is ayelettsabari.com—we kept it light and editorial, but there’s strategy and customization baked into every pixel. Also, it doesn’t look like every other WordPress site on the internet, which is a win.
Q Out of all your slashies, which one do you wish you could do more often?
Creative direction—especially starting from “what do we even say here?” and building something that feels like a whole vibe. Also, I would not be mad about doing more brand identity work if it came with cheese.
Q What is frustrating you right now?
Writing copy for my own website. It’s like giving yourself a haircut—technically possible, but emotionally damaging.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Everything that makes me want to throw my laptop: exporting 50 different logo versions, wrangling plugins, moving things 2 pixels to the left, and updating Google Fonts for the millionth time. I want to stay in the creative zone—not the "why is this image blurry AGAIN?" spiral.
Q What do you wish you could have told yourself, when, and why?
Launch the thing. Messy is fine. Nobody is zooming in on your footer alignment but you.
Q If you could talk to an expert to gain more insight on something, what would it be about?
How to scale a one-woman design studio without cloning myself or accidentally turning into a “CEO” who just answers emails all day.
Q What kind of opportunities/projects are you looking for?
Give me websites, GTM design work, and creative consulting. I’m great at translating messy thoughts into clear visuals, and I love collaborating with copywriters, brand strategists, and marketers who aren’t afraid to get a little weird.
Q Describe your ideal job/client/collaboration.
A small-but-mighty team that trusts the process, knows their voice, and isn’t afraid to make bold choices. Bonus points if they respond to feedback with emojis and Venmo me snacks.
Q: What is your rate?
Websites usually start around $3–6K depending on the number of pages and complexity. One-pagers or landing pages start at $1,200. Hourly work is $85–$125 depending on what’s needed. If it’s a good vibes project with a small budget, I’m open to working something out—as long as you’re nice and bring chocolate and/or cheese. (Just kidding. But also not.)
Q How should someone approach you about working together?
Email! Short and sweet is great: what you need, when you need it, and if you already have a budget in mind. Bonus points for a funny subject line or an unnecessary-but-excellent GIF.
Q Who is a creative you admire?
A dear friend and fellow multi-talented creative, Claire Harper—the brains behind Harper Designs.. Incredible, sustainable leather goods for every body.
Designme — An incredibly creative husband / wife team based in TLV that make brands and products stand out.
Alef Alef Alef — THE foundry that makes beautiful fonts in Hebrew and in English.
Q Oh! and… how do you stay creative?
Walks with my dog Daisy (she’s the real boss), leaving my comfort zone just enough to sweat a little, and seeing new places that make me say “I want to design a site that feels like this.”
This member profile was originally published in April 2025.