Robyn Perecko
Q What do you do?
“I empower heart-centered entrepreneurs to fully embody their brand identity through thoughtful brand strategy and design!”
Q What steps did you take to get to where you are now?
When I fell in love with branding, I sought out training from a strategic brand designer that I love to teach me the skills and expertise I needed to bring my brand design services to my clients. I’ve now developed my own processes around brand strategy and design to really make my process and client experience unique.
Q How do you stand out in your field?
In my brand design process, I combine a unique blend of design strategy with energetic practices to help my clients really connect in with their vision before we start creating. The more connected my clients can be with their vision, the more I’m able to bring their vision to life visually! I use a combination of meditation and reiki practices in my work to support my clients this way.
Q What are you working on right now?
I have a few projects on the go right now! I’m working on a brand design project for a Montessori micro-school, I’m consulting to a branding agency, I’m designing a Squarespace site for a Yoga retreat teacher, and I’m working on developing a digital product for my audience!
Q What’s your style?
My style is minimalist, earthy and spiritual. This recent design project I did for Moksha Embodied really showcases this style. Her brand underwent a complete transformation during our work together. Her brand went from offering her clients physical health transformation, to a holistic health transformation. She went from hot pink to earthy beige and ocean tones and a powerful visual element and fonts to display this. It was an honour to support this client through her journey!
Q Out of all your slashies, which one do you wish you could do more often?
Brand design and strategy with coaches, healers and soulpreneurs! I’ve supported clients in window cleaning, fitness, and medical offices and more, which I’ve also loved, but I’m most passionate about working with clients who support their clients on a holistic level!
Q What is frustrating you right now?
Because everyone working online these days uses Canva, there can be more of a focus on DIY branding versus seeking out the support to develop a strategic, connected and impactful brand with a stragist and designer. I love Canva, I use it almost everyday myself! But there’s a time and place. The brand design process takes focus, intention and strategy, and often once a business owner is in business for a few years they come to see this. This is often when I have a client reach out for support.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Clean my house! With two working parents and busy 4 year old the house just never feels clean (enough) lol.
Q What do you wish you could have told yourself, when, and why?
I wish I could have reassured myself that growth takes time! There’s lots of claims out there about making your first 6 figures in your first 6 months of business, but what’s not often shared is the years of experience that individual worked through before launching that offer/product or business to get where they are now. Your time will come! I’d also tell myself to listen in more. It’s so easy to ‘listen to the experts’ and disregard your inner knowing of running your business in the way that feels good and right to you. But in the end, it’s your business and your life. So just keep coming back home to you!
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to talk to an expert on how to create more passive income, sustainable wealth, and legacy wealth to continue increasing my families abundance! It’s taken me a long time to recognize that we are all worthy of abundance and develop the money mindset and goals that will change the narrative for my family. I now have big financial goals and want to keep learning how to grow even further.
Q What kind of opportunities/projects are you looking for?
I’m looking for more brand strategy and design projects specifically. I love supporting soul-led entrepreneurs develop their entire brand identity from start to finish.
Q Describe your ideal job/client/collaboration.
My ideal client is a 6-figure, female identifying entrepreneur in the online coaching space. She holistically coaches on healing, personal growth and development, business, life, and more. Some of my past clients that I’ve loved working with use breathwork, reiki, kundalini, yoga, the Akashic Records, meditation and more to support their clients. She’s ambitious about growth while maintaining healthy work-life balance and sees the value in developing a strong, strategic and connected brand identity.
Q What is your rate?
My brand identity packages range from $1111 to $3333USD for different services included: social branding, brand strategy, and full brand strategy and design.
Q How should someone approach you about working together?
Here are the easiest ways you can connect with me!
IG: @your_soulfulbrand
Email: info@featherlightdesigns.ca
Let me know who you are, a bit about your business, what you’re looking for support with in terms of brand strategy and design projects and why you’d like to work together!!
Q Who is a creative you admire?
Kaye Putnam! She’s a genius at brand archetypes, and has an amazing quiz that will help you connect with your own personal brand archetype. This will really help you start thinking about your brand strategy and connect with your brand on a deeper level. I incorporate similar concepts into my work! You can check it out at: kayeputnam.com/brandality-quiz
Q Oh! and… how do you stay creative?
Going on nature walks!
This member profile was originally published in April 2023