Sam Alexander
Q What do you do?
“I’m a content designer, creative strategist and senior copywriter. I’m an all-around word nerd with a passion for beautiful design, impactful storytelling and campaigns that get people talking and tapping. ”
Q What steps did you take to get to where you are now?
I moved to London early on in my career to immerse myself in the creative industry. This is where I honed my agency copywriting chops before moving in-house to creative copy roles, working for brands whose products and ethos aligned with my own. Now in New York, my career has geared towards content strategy and UX writing. My strengths are in writing for products, creating distinctive tone and voice, building brands via storytelling and bringing a strong (yet humble) point of view to the creative process.
Q How do you stand out in your field?
I stand out by leading with empathy, collaboration and the ability to think quickly on my feet. Understanding the perspective of others (both the customer and the client alike), figuring out ways to make working with a team work for the team and an aptitude for being proactive, not just reactive, are central to how I work.
Q What are you working on right now?
I’m working with an AI-first client to launch their product and marketing site in a way that is disruptive and eye-catching – with a strong focus on brand – in a rapidly shifting landscape. I’m also launching my Substack about dating in New York (...groundbreaking!) this month.
Q What’s your style?
This quote on taste has always stuck with me: “Taste is talent. Everything else is technique. Work within your taste, and if your taste is good your work is good.” I believe strong taste speaks for itself and is more about showing vs. telling (a bold statement for a copywriter!). Less is always more, especially in the product space. If you have a strong brand vision and answer for the “why” that serves as your North Star, then justifying creative ideas becomes easy and the brand is always better for it.
Q Out of all your slashies, which one do you wish you could do more often?
I would like to work more in spaces that align with my own values and vision for the future: tech, wellness, mental health and sustainability.
Q What is frustrating you right now?
The focus on AI as a cheaper alternative/cost-cutting solution for copywriting overlooks the fact that writing is an extension of ourselves, so its inherent sense of humanity is both desirable and, as a reader, immediately discernible. Although it’s currently viewed as a blanket solution, I think good writing will be like buying produce from a farmer’s market vs. a grocery store chain – its value is higher because the quality is higher (and harder to come by). Brands that invest in the quality of its parts will be worth more than the sum of its whole.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would like them to keep their eyes on the ground for new, exciting brands that are disruptors (not just the click-bait version of the word) in their spaces, where their bottom line goes beyond profit. Building company culture, focusing on sustainability and putting their money where their mouth is are all important.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told myself to not be afraid to be creative for the sake of being creative. From knitting to screenwriting to making music, creativity should not be a means to an end but an end in itself.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would love to know more about how innate creative skills (writing, designing) can work with AI to be leveraged in new and interesting ways, and how we can make the technology work for us and the future we are rapidly progressing towards.
Q What kind of opportunities/projects are you looking for?
I’m looking for anything in content design, creative/content strategy, UX writing, brand storytelling, 360 copywriting and creative ideation.
Q Describe your ideal job/client/collaboration.
My ideal collaboration is a client-brand relationship that fosters creativity, collaboration, outside-the-box thinking and a respect for everyone’s respective skillsets. A team that is open-minded and communicative is super important. I believe the work that is an extension of this kind of dynamic speaks for itself.
Q: What is your rate?
My starting rate is $90/hour. This can be flexible if the work is for causes I care about.
Q How should someone approach you about working together?
Get in touch and let’s talk! I love meeting new people and picking new brains :)
Q Who is a creative you admire?
Berkeley Poole, Sarah Dobson, and Arden Wray
Q Oh! and… how do you stay creative?
Daily practice. Attention to detail. Focusing on habits that sustain you. Staying curious. Remembering that comparison is the thief of happiness. Keeping an open mind.
This member profile was originally published in April 2025.