Kate Tatem & Karissa Fowler
Kate: Public relations is all about brand building. We start with strategically developing a brand’s story. Then, we tell this story by increasing awareness of our clients across multiple platforms through collaborative work with media, stylists, designers, film and television studios, social influencers and production companies.
WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?
Karissa: Kate and I first met while working at another PR agency. We knew we wanted to one day strike out on our own, so we worked hard to master our craft and build strong relationships with clients and media. When we started TFPR, we decided to place a lot of emphasis on what we feel is the biggest advantage of a boutique agency -- lots of dedicated, personal attention -- which helps us (and our clients!) stand out in the industry.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
Kate: We are very passionate about writing. We feel that strong, clear, expressive verbiage is extremely important when presenting a brand to the public. We often see a lot of flashy phrasing with no real thought behind it, which can turn a great campaign into a dud. We’re also really creative and love coming up with exciting initiatives that still remain true to a brand’s heritage. It’s important to be both innovative and keep your core principles consistent.
WHAT ARE YOU WORKING ON RIGHT NOW?
Karissa: We've just added a new digital package to our services, something we've had several clients request. We love working with startup companies and have found digital outreach to be extremely effective in giving new, independent brands with smaller budgets a boost in the marketplace.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Kate: We love the bright, clean look when paired with bolder pops of color. We enjoy incorporating natural, organic elements into our visuals as well -- from photo shoots to events. Our Malibu home base provides tons of inspiration, as do our clients, many of which embrace natural ingredients and thoughtfully developed products.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Kate: We now provide content creation support for some of our clients, and I wish we were doing more of it! There's something really satisfying about helping a brand tell a story through imagery.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Karissa: In a creative fast-paced industry, it can be hard to invest time in your own brand and business. With our clients as our #1 focus, setting aside time to build our business and update our own digital presence is a constant struggle.
IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Kate: Research and contact new influencers for our clients. There are so many amazing content creators out there, we're constantly expanding our outreach lists and could spend all day adding new names!
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Kate: In my mid-20s, I was so focused on being successful in my career. I was moving up in the world but feeling completely aimless and uninspired as more creative pursuits were shelved. I would go back and tell myself that creativity is actually paramount to success! If you aren’t engaging your mind in different ways, life gets so boring. For me, bringing photography, crafting, cooking and DIY-projects back into my daily routine has made me a happier, more balanced person (and let’s face it, more interesting too!).
Karissa: I would have told myself to be more fearless. At the end of the day, if you start a business or creative pursuit and it doesn’t work out, you can always try something new or go back to the 9 to 5. Luckily, when Kate and I spent hours talking about if we wanted to take the plunge and start our business there was a large glass of wine involved. I don't think we would have been quite so apt to say, "OK, let's do it!" without hesitation at the end of that conversation otherwise. When a more traditional workplace is all you know, it can be scary to take that first big step.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Karissa: We are fascinated with all things digital, especially in the areas where there’s still so much for us to learn. We totally geek out over things like web design, SEO and general web and social media analytics.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Karissa: We're always looking to launch startup brands and/or new products to the public. We love helping clients strategically grow, as well as working with other creatives, especially female entrepreneurs.
WHAT IS YOUR IDEAL CLIENT?
Kate: We've collaborated with brands both small and large, and ultimately enjoy working with those that thoughtfully develop products with wellness -- for both people and the planet -- in mind. We also love creative businesses that have a strong aesthetic point of view and are willing to try a variety of different things to generate exposure.
WHAT IS YOUR RATE?
Karissa: Generally, our packages start at $2,000 - $4,000 per month. However, as entrepreneurs ourselves, we understand that budgets vary and are flexible in creating more custom programs based on a client's goals and budget. We've done several one-off and shorter term projects for a set fee.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Kate: Send us an email! We'd love to hop on a call or meet for a soy latte to hear more about your PR needs.
HOW DO YOU STAY CREATIVE?
Kate: Explore nature. Read everything. Be mindful.
This member profile was originally published in July 2016.