Whitney "Whit" Stream
UGC Creator / Hairstylist / Makeup Artist
St. Louis, MO
whitneystreamstylist.com / whitneystream.my.canva.site
Instagram @whitney.stream
TikTok
LinkedIn
Q What do you do?
“I’m a full time hairstylist + beauty content creator!”
I've been licensed for almost ten years and work at a salon nearby my house 3-4 days a week specializing in color and hand-tied extensions.
I have a degree in education so I love educating my clients, friends and anyone I really can about any information of value. It ties in to what I do so much so when people ask ""was it a waste of time going to college first?"", my reply is absolutely not :)
I recently started content creation for companies in the beauty industry last fall. I absolutely love the creative side of my job and thinking outside the box to create original and beautiful art/content!"
Q What steps did you take to get to where you are now?
I worked my tail off to build a full book of clients in my first year of doing hair and started running my own business at 25. I worked hard then, putting in all the hours and have learned over the years to work smarter, not harder. It's paid off as I earn just as much behind the chair as I did before without killing myself physically!
As a new content creator, I'm still working towards getting more brand deals and building that part of my business. I am a single mom of a beautiful little girl and work very hard to provide for her when she's asleep and when I'm not "behind the chair".
Creating art in any form is what I love the most and do whatever I can to allow that to provide for my family.
I would love to get even more business creating content so I'm able to work from home a little bit and not always be trading time for money!
Q How do you stand out in your field?
I stand out in that I provide authentic and original content in every aspect of what I do. I don't think I'm the best in my industry BUT what I do well is I am able to connect and form authentic connections that provide clients/customers with exemplary results every.single.time.
I listen to people, that is one of my greatest gifts. I hear people and what they are saying, not just what I want to hear.
This shows up in my work everyday and I love providing my people with what they want and more.
Q What are you working on right now?
Building my portfolio by creating content for more brands and doing my best to reach out to companies. I'm focusing my niche, providing authentic content and work that not only reflects the brand but also stands out among everything else out there.
Q What’s your style?
Great question!!
I love color. I love edge. I love spice.
Mixing up the flow and adding my own flare to it is so fun for me! I don't ever want to be described as basic but I love a clean take on it.
Creating edgy, flirty content is such a thrill ;)
Q Out of all your slashies, which one do you wish you could do more often?
I wish I could focus more on small details and how to utilize those for better performance. Example: Target brands I want to work with by using specific UGC strategies I know would work best for those brands instead of focusing on what I like.
Q What is frustrating you right now?
Currently, I don't have trouble focusing on what I want (to land UGC brand deals) but I'm having a hard time figuring out what the best way of doing that is. Producing more content for examples is hard because it is unclear what brands are interested in the content I produce.
I'm focusing on what I do well and moving forward. I try to not get discouraged if someone doesn't want to work with me because my style doesn't fit theirs.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Help produce and edit videos (add text and voiceovers to make more appealing).
Q What do you wish you could have told yourself, when, and why?
I wish I would have started earlier on my content creation business but I didn't have the why yet.
Once I had my daughter and my time with her became so valuable. I love creating content and immersing myself in an industry of creatives, no doubt!
I would have told myself to not let other's opinions of you to get in the way of what you want, people will have their judgements no matter what you do.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Mastering marketing and sales tactics in a non-sales-y way. I have trouble finding a balance and feel like I'm being pushy when selling myself or a product and I would love to find the best ways about that while still staying true to myself.
I grew up hating being sold something so, as an adult, I do everything I can not to put people in that same position But that hurts my sales at the same time. I'd love a balance, lol.
Q What kind of opportunities/projects are you looking for?
Opportunities with beauty and lifestyle brands looking for short and long term UGC creators. I know once I build relationships with more companies, I'll gain experience quickly and be so successful at creating valuable content for brands!
Q Describe your ideal job/client/collaboration.
A dream client would be a company that values me as a creator, gives insight and guidance but still allows me to use my creativity to create meaningful and insightful content for them.
I am a fast learner and take direction well so I haven't had problems with jobs or collabs in the past.
I think being overpowered or over-controlled in every detail will inhibit my ability to really give them the best work I know I can provide, but, like I said, I've never had that issue.
Q What is your rate?
I typically charge $150-200 per UGC video I create for a brand.
Specific deals can be negotiated and my prices are flexible depending on the company's budget.
Q How should someone approach you about working together?
The best way to reach me is through my portfolio, phone or email.
whitneystream.my.canva.site
whitneystream@gmail.com
314-221-3177
My intro might include:
Hi! My name is Whitney and I'm a UGC creator in the beauty industry. I love your brand/products and would absolutely love to talk to you about creating authentic, original content for your social media. Would you be interested in seeing some examples of the ideas that I have to take your brand to the next level?
Q Who is a creative you admire?
Mari Juliette - She is a badass mom and real estate company owner and works her butt off! She's funny, works hard and is someone I know I could really vibe with. I've already learned so much from her strategy and online presence!
@marijuliette on instagram!
Q Oh! and… how do you stay creative?
I'm outside often. Taking in the world around. Always eyes opened.
This member profile was originally published in March 2023