Yelle Belle
Q What do you do?
“I am a Brand Strategist who seeks to align brands with planetary propositions.”
This is my way of thinking about the interconnected system where our actions have an impact on the planet. I am a zealous supporter of ecological reform, sensitive to slight changes, signals, or influences in culture, and my idiosyncratic approach to problem-solving often leads to creative solutions.
Q What steps did you take to get to where you are now?
• Tried everything and quit almost everything as a kid
• Wanted to be a fashion designer when I grew up
• Hated my first fashion design class but loved my first architectural design class
• Used my field hockey skills to get me into the best college
• Majored in architecture and quit field hockey
• Interned in real estate and worked in real estate marketing for 4 years
• Left to freelance for 3 years with half real estate clients and half everything else
• Built a creative agency, brought my clients with me, and ran it for 4 years
• Somewhere along the way I went vegan and eco swapped the heck out my products
• Earned a Masters in Branding
• Critiqued the sustainability initiatives of 100 brands in 100 days
• Searching for a role as a Brand Strategist for a sustainable consumer product
Q What are you working on right now?
Recently, I inspired behavioral change in customers by scripting, filming, and posting 100 video critiques on TikTok. Check out Brand Green Screen. Now, I am creating an annual impact report based on an analysis of the sustainability initiatives of these 100 brands. I am also continuing to post one video per week.
Q What’s your style?
I call myself a Professional Weirdo and a magnet for creativity. My vibrant style attracts, my positive perspective brings you closer, and my professional past seals the deal. The rare combination has made me a successful entrepreneur, creative director, and 🎨 graphic designer.
Check out my Instagram to feel my vibe.
The project that best represents my love for the whacky is CHROM Toothpolish where I marketed the most unique beauty product. I directed marketing for the world’s first nail polish for teeth, yep colorful & sparkly & blacklight reactive teeth :) These efforts took the brand from its first days to globally recognized with 16k followers on Instagram 30k followers TikTok, featuring a vid by makeup influencer legend Bretman Rock with millions of views.
Q What kind of opportunities/ projects are you looking for?
I am actively searching for a full-time role as a Brand Strategist. Ideally I will work for a sustainable consumer product like Blueland or Tushy so that I can be a part of your eco swap journey. Also open to working at a sustainable change agency like Futerra. I believe that although one person can make a difference in the world through gradual change and reduced waste, a brand can make an impact.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told my college self to network more and flirt just a lil less. I went to a fantastic ivy league school and feel I missed the connections I could have leveraged as an entrepreneur growing my business and a job seeker.
Q How should someone approach you about working together?
Say 👋 hi via email Hello@YelleBelle.com
Q Oh! and… how do you stay creative?
By surrounding myself with creatives! I love having a life filled with both people who inspire me + people who I inspire. As a city girl I also love recharding in nature.
This member profile was originally published in November 2021/ updated September 2023.