Create a Strategy Deck - CPG Brand

This workshop shows you, step-by-step, how to build a full-funnel marketing strategy deck for a CPG brand using a real product line as the example. You’ll see how to define brand pillars, validate them with light competitive/digital snooping, and map tactics across Awareness, Education, Acquisition, and Retention. We’ll pull insights from GA4 (source/medium + engagement), choose the right channels (Google Display, Instagram), and shore up SEO, Search/Shopping, and blog topics. Then we tighten conversion (LP polish, reviews, email cadence, SMS) and lock in retention (subscriptions, replenishment). It ends with a concrete action-items page you can hand to a client—or use to pitch your own retainer.

Timestamps:

0:05:06 — Brand “pillars” setup (Care, High Product Performance, Experience) and the “pillar test” for every tactic.

0:12:11 — Full-funnel frame (Awareness → Education → Acquisition → Retention) with tactic examples per stage.

0:14:41 — GA4 traffic deep-dive: source/medium + engaged users to spot what’s working and gaps.

0:19:10 — SEO & SERP snooping: branded vs. non-branded terms; where OEM ranks and why it matters.

0:27:23 — Awareness plays: Google Display (prospecting) and why it feeds conversions later.

0:31:08 — Instagram ads: scale what works (hand wash video, 6–10x ROAS) and clone format for other products.

0:37:11 — Channel fit: Are.na for designer audience; post more frequently with intent.

0:38:10 — Education levers: SEO fixes (titles/images with brand), Google Search/Shopping for non-branded wins.

0:43:44 — Content & conversion: blog topics via Trends + consistent email campaigns that sell, not spam.

0:53:58 — Product page trust: upgrade reviews (on-page, images, before/after).

1:03:46 — Retention engines: subscription expansion + replenishment emails to drive repeat.

1:06:09 — Turn it into work: prioritized action-items list to pitch implementation.