What We Look For in a Marketing Portfolio

This workshop breaks down exactly what hiring managers look for in a digital marketing portfolio and resume. You’ll learn how to signal cultural fit, mirror job-description keywords, and quantify results with clear, defensible metrics. We’ll cover structuring case studies (goal → action → outcome), what tools to highlight, and when to use testimonials or screenshots without exposing sensitive data. Leave with a checklist to tailor applications for both jobs and clients.

Timestamps:

0:00:05 — What this covers & who it’s for: Portfolios for job seekers and freelancers; how hiring managers review.

0:01:34 — Culture fit & vibe: “Can I spend 8+ hrs/day with you?” Show you care (polish, grammar, tone).

0:05:42 — Tailor to the JD: Mirror the job’s keywords (truthfully) so you clear the first skim.

0:07:00 — Prove it with numbers: Replace claims with CTR/CVR/ROAS/AOV percentage lifts.

0:08:35 — Industry crossover: How to pivot by highlighting parallel experience (e.g., tech → fashion tech).

0:10:33 — Case studies that convert: Goal → action → outcome; screenshots + testimonials; share %s, not raw figures.

0:12:38 — Tools to name-drop: Meta/X Ads, Klaviyo, Shopify, GA4, Looker Studio, Figma, PS, Sheets/Excel.

0:14:57 — Drive & trajectory: Signal grit and a 5–10 year arc—why upside matters.

0:16:24 — Resume that shows personality: Short positioning blurb + tasteful design; metric-rich bullets. 0:21:06 — Portfolio site anatomy: Who you are → services → proof (case studies with outcomes) → contact.