Design Research

Learn how to source inspiration for moodboarding to create succinct (and distinct) directions for any design project and ‘wow’ your clients in round one.

Timestamps:

1:30 - Background on the client and their needs

2:50 - Importance of the Branding Questionnaire

5:00 - Identifying competing brands

6:30 - Analyzing competitor strengths and weaknesses

9:50 - Overview of brand position and market strategy

11:00 - Starting the design research process

12:30 - Utilizing Pinterest for inspiration

13:50 - Organizing Pinterest boards for design elements

15:30 - Deep diving into target audience research

17:00 - Searching for design inspiration on pinterest

20:30 - Using Arena for unique design inspiration

22:00 - Organizing inspiration in Figma

24:00 - Creating mood boards for client presentations

28:00 - Presentations and client feedback

30:00 - Adjustments based on client preferences

32:00 - Finalizing design directions

42:00 - Design challenges and solutions