Carr Workplaces is looking for a Social Media Manager

Carr Workplaces

is looking for a Social Media Manager

Remote

Carr Workplaces is a national co-working company with 28 locations around the country (free co-working perks!) and we’re looking for a social media content creator to work directly with our Senior Marketing Manager and center teams to turn their photos, videos, and other captures into compelling content to share via Instagram, TikTok (would be new for us), and LinkedIn.

We’ve developed our social media content bucket wish list and are excited to collaborate with you on it. We also want someone who is going to look at our brand with fresh ideas and can present innovative ways that we can improve and attract attention to our co-working locations and offerings. You’ll work directly with our center teams who’ll assist in capturing video and photos of our spaces, clients, events, and happenings.

Responsibilities:

  • Develop, design, plan, and execute engaging media assets for social platforms: Instagram (Reels, Stories, Feed primarily), TikTok (Create new presence), LinkedIn (Only when relevant)

  • Effectively align creative output – photo and video assets – with themes defined in content buckets, our ethos, and our style. To note, our brand is currently undergoing a full refresh

  • Stay up to date with industry trends and put the focus on our clients, local communities, and Carr Workplaces team members

  • Work in close partnership with Senior Marketing Manager & internal social media management team (team members within the coworking spaces who will capture live content on your behalf) to coordinate on campaign themes, events, and client profiles.

  • Continuously measure and optimize campaign performance to achieve client objectives

  • Compile recap reports on key metrics for all efforts: analyze performance and identify areas for improvement

  • Follow up on all posts to ensure the image quality is high, captions are grammatically correct, and all links work. Also check in on comments and reply or moderate as needed. This should be done an hour after the initial post and again at 24 hours (or more as needed if post is very active)

  • Manage Instagram direct messages in a prompt and professional manner

  • Re-share posts that we’re tagged in on Instagram stories with relative frequency

Requirements:

  • Strong iPhone video editing skills (specifically as it pertains to Instagram and Tik Tok)

  • Deep understanding of the main social media platforms and how to optimize content for a respective platform

  • Ability to spot trends and apply them to co-working

  • Ability to creatively direct on-site teams to capture engaging videos & photos for you to turn into compelling content

  • Highly driven and energetic – proactive and takes initiative

The ideal candidate thoroughly enjoys working in social media and thrives off of creating content that genuinely connects with audiences, will help us engage in new ways, and hopes to bring something fresh and innovative to an established, but always-growing brand.

Work description:

  • Our content is usually scheduled at least three to four weeks in advance, sometimes more

  • Your schedule will be flexible, but there will be some coordinating with the center teams weekly within our Microsoft Teams channel to ask for content pieces and a weekly one-hour meeting with our Senior Marketing Manager

  • We expect you to keep content scheduled in advance. Occasionally, there may be last-minute changes that need to be addressed

  • Ideally you’re a self-starter that doesn’t need much managing or external direction

Offer:

  • Contract retainer: $2,000/month

Posting Requirements:

  • 4-5 posts a week on Instagram stories

  • 2-3 reels/static posts per week

  • 1-2 posts a week on TikTok

  • 2-3 posts a week on Linkedin

We will start with a 90-day review and follow up with a six-month review to give us both the opportunity to make sure everything is a good fit

Remote work but would ideal if you’re located close to one of our 28 locations. You’d have the ability to work from any of our locations for free

Applying:

To apply please email a short Tik Tok style video introducing yourself to the team to michelle.mercado@carrworkplaces.com. Be sure to include any previous experience you have in the video and content creation space

If selected for an interview, we will ask for you to submit two trial assignments; making a reel and TikTok trend video with provided assets

Jorge Del Pinal