Cloth & Flame seeks a Director Of Marketing

Cloth & Flame

seeks a Director Of Marketing

Phoenix, AZ

Who We Are:

Cloth & Flame is an experiential event and production agency that designs experiences, incentive programs, and celebrations wherever they can be imagined. By working with like-minded partners, vendors, properties, and land agencies, we create unforgettable events for clients like Lucid Motors, Google, Crate & Barrel, Chanel, and Shopify.

Our company is on an unprecedented growth trajectory, and in 2023, we will introduce our newest product: Open Venues. Open Venues is our platform for sharing the worlds most exciting spaces, and the new home of our more than 30 existing venue partnerships. From legendary outdoor properties and architectural gems, to urban lofts and studios, our venues are positioned to be a catalyst for creative visions and an invitation to experience the history and spirit of their surroundings.

Job description:

We're looking for a passionate, experienced Director of Marketing to take the Cloth & Flame brand to the next level through creative storytelling, partnerships, and campaigns. In this position, you will work directly with our company’s founders and executive team on a collaborative vision for the future. If you thrive in a start-up atmosphere where you can have a huge impact and be surrounded by creative people, then this position is the right fit.

What you’ll be doing:

  • Build and develop a world-class marketing team

  • Master the art of storytelling for our unique audience

  • Manage and execute campaigns with knowledge of all marketing channels, ensuring alignment across organic social, PR, community events, email, growth marketing, and CX

  • Spearhead new brand marketing channels

  • Support adjacent team needs for social assets and landing pages

  • Oversee content, copy, and calendar for social channels (IG, Facebook)

  • Build strategy and grow our audience on platforms we are less established (Tiktok, Linkedin, Pinterest, YouTube)

  • Manage external PR agency partners

  • Partner with like-minded brands and leverage celebrity partnerships

  • Develop and manage influencer/ambassador program

  • Work closely with our Business Development and Product teams to manage announcements of new venues, market launches, product announcements, and major collaborations

  • Operate cross-functionally with Sales, Design, Ticketed Experiences, and Culinary Operations to bring campaigns to life

  • Monitor data and propose optimization strategies based on performance

  • Be a team player and go-to person for stakeholders from other teams to make decisions grounded in data and customer insights

Minimum qualifications:

  • Bachelor’s Degree or equivalent applicable experience; 5+ years of brand marketing and/or experience marketing — event or experience agency background preferred

  • Experience building and leading teams

  • Experience in deploying a marketing budget and allocating resources across projects

  • Being accountable to key business and sales results

  • Detail-oriented. Proven project management capability with the ability to identify efficiencies and implement processes for streamlining

  • Balanced focus between creative/content and data, with a customer-centric mindset

  • Experience on a team that has gone through explosive growth (ideally from 0ish to $30mm+)

  • Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment

  • Proven ability to develop and maintain effective work relationships with internal and external stakeholders

  • Ability to distill complex information into clear, actionable steps

  • Critical thinker with the ability to creatively problem-solve

  • An obsession with brand, creative, and story-telling.

  • A love of all things outdoors, experience-driven, great food, and startups

  • A scrappy team player who is ready to pitch in wherever necessary

  • A passion for the Cloth & Flame mission


Preferred qualifications:

  • Startup experience is highly preferred

  • You have a build mentality

  • Excellent communication skills, with experience presenting to multiple audiences, including leadership and C-suite teams

  • Excellent management skills with comfort working in and through a cross-functional organization

  • Self-starter mentality with a natural bias toward action

  • Experience in event-making, peer-to-peer, travel, or agency spaces

What you’ll love:

  • Competitive salary

  • Opportunity to make a huge impact in a rapidly growing, self-funded company

  • Health, dental, and vision benefits

  • Unlimited Vacation after 3 months

  • Holidays (9)

  • Volunteer time off (2-3 days)

  • Birthday time off

  • The best team retreats and events

Jorge Del Pinal