CMH Label Group is seeking a Social Media / Marketing Coordinator

CMH Label Group

is seeking a Social Media / Marketing Coordinator

Online / Virtual

CMH Label Group, independent record label, is seeking an experienced social media / marketing coordinator for independent record label. We are looking for someone creative with experience in developing and executing effective marketing plans with an emphasis on social media initiatives. The ideal candidate would have experience in marketing music, digital and physical products along with strong knowledge/background in music (all genres 1960s to present). Bonus: you stay abreast of all things pop culture and have an understanding of the world of parenting.


Primary responsibilities:

  • Conceive and coordinate a social media content calendar for our lullaby music brand Rockabye Baby that will help drive the growth of Rockabye Baby in both domestic and international markets.

  • Engage in social listening to recognize key brand moments & manage day-to-day engagement across select social platforms.

  • Develop and implement marketing strategies and compelling creative content to increase streams, visibility and sales on all social platforms, DSPs and our website.

  • Stay up-to-date on new social media tools, trends, and best practices to determine best way to execute on our own platforms.

  • Support the ongoing development of the vision and voice for the brand.

  • Work with internal teams to ensure new release albums, existing catalog and video content are promoted in optimal manner across all brand channels.

  • Develop and coordinate brand collaborations, giveaways etc.

  • Discover new influencer opportunities & help coordinate partnership initiatives.

  • Track campaigns and analyze how they impact revenue/brand awareness.

  • Need to add a specific DSP callout for what they will do.

  • Support email marketing and website content requests as needed.


Qualifications:

  • 3+ years’ experience initiating and coordinating digital and product marketing.

    Deep knowledge of all social platforms along with music streaming platforms like Spotify, YouTube, Apple Music and Amazon.

    Experience with visual storytelling and producing compelling and engaging social content.

    Passionate about music and pop culture. A plus if you have familiarity with parenting space.

    Collaborative, someone who enjoys the creative process with considerable input from others. Open to the discomfort that often comes with the creative process. Enjoys throwing out ideas and seeing what sticks.

    Clever copywriter who can capture the voice of the brand with humor and wit, and who knows and can communicate to our user/customer.

    You have an uncanny ability to understand the core of a brand and bring that to life across all social channels.

    Deep knowledge of best practices on social platforms.

    Wide knowledge of e-commerce/email marketing and experience with Mailchimp or similar email marketing platforms.

    Knowledge and experience in creating and implementing advertising campaigns

    Extensive experience with Word, Excel, and Outlook

    Creative thinker who is highly organized and meticulous.

    Experience with social media analytic tools and ability to interpret data and optimize content in real-time.

    Photoshop, Illustrator knowledge is a plus

    Photography skills are preferred


Attributes:

  • Curious

  • Sense of humor

  • Self-directed along with collaborative

  • Pro-active

  • Takes the work seriously but not yourself

  • Able to prioritize

  • Able to handle multiple projects at once

  • Meets deadlines

  • Works well under pressure

Please submit your resume. We will only consider applicants who provide a cover letter explaining why they feel they are right for this position, along with bullet points highlighting relevant skills and experience. Please include writing examples that illustrate your experience writing copy with a voice and any links to previous products/campaigns you’ve worked on. Please put the word “Marketing” as the subject title of your e-mail. Thank you for your interest.   

As an equal opportunity employer, ensuring a diverse and inclusive workplace is core to CMH Label Group’s values.

We are teleworking for now during COVID, but the company is located in the Silver Lake area of Los Angeles and being able to work in our office is ideal and a plus, though we will consider long-distance candidates. 

Pay commensurate with qualifications and experience

Jorge Del Pinal