Divya's seeks a Social Media, Influencer and Content Manager

Divya’s

Seeks a Social Media, Influencer and Content Manager

New York, NY

Business Overview:

Divya’s is on a mission to help people find joy, nourishment and balance through food. Based in Ayurvedic principles and cooking techniques, Divya’s includes culinary education, a suite of good-for-you packaged foods, a plant-based restaurant in New York City, and a series of best-selling cookbooks written by founder and executive chef Divya Alter.

Divya Alter is a pioneer of Ayurvedic cooking in the West, having taught over 20,000 students for the past 13 years, both in NYC and abroad. Divya began her practice over 30 years ago as an intern in the kitchen of a yoga ashram in her native country of Bulgaria. Soon after, she moved to India, where she became captivated by Ayurveda and the notion that prevention and healing can take place through food (it is through Ayurveda that she cured herself from an autoimmune disease). Consequently, Divya became a certified nutritional consultant, educator, and chef in the Shaka Vansiya Ayurveda tradition.

Divya’s began in 2009, when Chef Divya Alter and her husband Prentiss founded Bhagavat Life, where they offered seasonal cooking classes rooted in the ancient wisdom of Ayurveda. In 2015, they expanded their offerings to include America’s first Ayurvedic culinary training program.

Inspired by the overwhelming success of their classes, and the growing popularity of Ayurveda in America, in 2016 they opened Divya’s Kitchen, a full-service restaurant in Manhattan’s East Village neighborhood. A year later Divya published her first, now best-selling cookbook What to Eat for How You Feel. In the last two years, Divya’s has introduced a new line of packaged foods, online masterclasses with Divya, and another cookbook Joy of Balance. The brand is continuing to grow with new packaged food products, online courses, and more.

Social Media, Influencer and Content Manager

Position overview:

  • Part-time or Contract position

  • Social Channels: Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn

  • Influencer Partnerships: GRIN software

  • PR: Support influencer, event, and gifting initiatives

  • Team structure: Work closely with Brand Director & COO

  • Remote office: US-based


Social Media Strategy:

  • Collaborate with leadership to strategize social media direction based on the campaigns and relevant moments for each side of the brand, including execution:

  • Content planning & relevant shot lists if needed

  • Grid design

  • Reels/story concepts and briefs

  • Copy for story and grid

  • Brand partnerships for giveaways or content

  • Creator content collaborations

  • Stay on top of trends and native features to test

  • Contribute to ideas for new initiatives, like takeovers or other repeatable content series

  • Report weekly/monthly insights and measured metrics for social media


Creative Direction:

  • Build clear and detailed creative briefs for graphic designer, copywriter, and content creators and/or photographers based on content needs for month ahead

  • Collaborate with team to review, edit and delivery assets for final approval

  • Collaborate with the team to create shot lists and maintain ongoing inspiration boards


Content Creation & Asset Management:

  • Manage content library and distribution of assets with agencies and internal team

  • Manage content contributors and influencer relationships

  • Collaborate with Graphic Designer to build and deliver on-brand assets supporting various campaigns and day-to-day social. Including and not limited to:

    -Reels

    -Stories

    -In-feed IG

    -TikTok

    -Video for IGTV or You Tube

    -In-house iphone photography where needed (occasional)

    -Curate appropriate supporting stock images or other content to repost


Community Management & Growth

  • Understand and use the Divya’s tone of voice across all touchpoints

  • Ensure all comments and DMs are responded to within 24 hours

  • Come up with fun and on-trend ideas to engage the community using socially native tools and build the follower count


Influencer/Celebrity Partnerships

  • Collaborate with leadership to ideate new campaigns to engage new and existing community members using the Grin influencer management software tool

  • Collaborate with Coordinator to manage the day to day communications and follow up within the GRIN platform

  • Oversee Coordinator to facilitate content downloads and distribution to agencies and internal team

  • Collaborate with PR team to review and approve lists of top tier influencers and celebrities for campaign initiatives

Qualifications and Work Ethic:

  • Creative - you love translating brand strategy into creative assets and collaborating with content creators to push the boundaries

  • Social first - you follow social media trends, love to build personalized social media profiles and engage with community

  • Team-player - you are collaborative by nature, and keep the communications line open

  • Challenger mindset - you’re always striving for better and willing to offer up a different opinion in the name of exploring all options and finding the best route

  • Time management - you can prioritize tasks and work with structural timelines and project planners

  • Flexible - you know things can change and you’re happy to jump in quickly on your side to make any updates needed to support the overall business

  • Brand work experience required (experience in marketing Vegan or wellness products is a plus)

  • Examples of social-first graphic design and video for brands is required.

  • Previous experience in a fast-paced, remote startup environment is preferred.

  • Passion for plant-based foods and cooking is a plus

Technical Proficiency:

  • All social media platforms and their reporting analytics tools

  • Canva or other design & video editing tools

  • Later (or other social media scheduling tool)

  • Google Suite (Docs, Sheets, Calendars)

  • Familiarity with YouTube, TikTok

  • GRIN (preferred)

  • Airtable or other project management tool (bonus)

  • Asana (bonus)

Please send your application to careers@divyas.com with a cover letter and resume.

Jorge Del Pinal