Fashion Start Up seeks a Full-time Social Media Coordinator


Fashion Start Up seeks a Full-time Social Media Coordinator

Culver City, CA

Position title: Full-time Social Media Coordinator
Brand: AFRM | Fashion Start-Up

Social Media

  • Manage content calendar across all social platforms (Insta, FB, Pinterest) and execute publishing that aligns product flow and marketing calendar

  • Collaborate with cross functional partners to strategize content story’s and create innovative content supporting the overall brand message

  • Continually seek brand supportive imagery to help visually display brand aesthetic on social

  • Actively looking for influencer/UGC content to leverage as branded content

  • Respond to customer and inquires received on social platforms

  • Report social performance on a weekly basis by monitoring key metrics

  • Assists in development of social media collaborations

  • Stays current on industry best practices and evaluates opportunity to improve social processes.

Influencer & Gifting

  • Identify and develop influencer relationships that amplify AFRM’s brand message

  • Handle all influencer needs; monitor dialogue and feedback received

  • Process gifting requests and partner closely with logistics team in tracking packages to ensure timely delivery

  • Managing gifting budget (collaborations, gifting requests, events)

  • Maintain master gifting document housing all gifting details

  • Produce reports measuring ROI’s of influencer impact

  • Work with digital team to identify and provide effective influencer content


  • Provide support as liaison between brand and PR team

  • Generate short lead/long lead editorial clips/links for brand

  • Coordinate gifting and sample requests with PR team

  • Assist in curation of event/activations generating brand awareness and driving conversion


  • Bachelor’s Degree

  • 1-2 years experience in social media

  • Creative-thinker

  • Highly organized. Ability to work on many projects with moving timelines.

Jorge Del Pinal