New York Shuk is looking for a Marketing Manager

New York Shuk

is looking for a Marketing Manager

San Luis Obispo, CA

COMPANY DESCRIPTION

New York Shuk is a Brooklyn-based maker of handcrafted Middle Eastern pantry staples. Our products are an important part of our personal story - they represent our mission to keep our culinary heritage alive, while also giving home cooks the tools and inspiration to cook more deliciously for their family and friends.

New York Shuk has been featured in the New York Times, Wall Street Journal, Bon Appetit, Food & Wine, Goop, and more. Our products are found in independent grocery stores across the U.S. as well as Fresh Direct, Central Market, Sprouts, and The Fresh Market

For more information, please visit nyshuk.com and @nyshuk on Instagram.


JOB DESCRIPTION

New York Shuk is seeking a Full-Time Marketing Manager to join our growing team and oversee all aspects of marketing. The role will report directly to the founders and is responsible for leading marketing efforts to drive brand awareness, community, and support sales growth by sharing our love and passion for Middle Eastern food & culture.


WHAT WILL YOU DO

Strategy

  • Plan and implement marketing efforts across digital, social, email, e-commerce, PR, trade shows, and other media.

  • Manage both short and long-term marketing plans to support sales, revenue, and profit objectives of the organization.

  • Aid the curation of a consistent brand voice and messaging across all platforms.

  • Evaluate and recommend channel development programs.

  • Build local, regional and national partnerships and leverage relationships with brands, at retail, etc. for continued growth.

  • Partner with Operations, Sales and leadership to manage short-term and long-term innovation plans for new products from inception through launch.

  • Collaborate with Sales on promotional initiatives within wholesale, retail, and e-commerce, and foodservice channels.

  • Stay current on new tactics, tools, and partners that can improve our position in the category as well as the marketplace.

Project Management

  • Organization; build a proper master file with everything and anything related to our needs.

  • Create and manage master marketing, content, and promotional calendars.

  • Manage the agency(ies) hired to produce the tools needed to support marketing message .including creative, social media, point of sale, on and off-premise activations, and traditional media.

  • Establish, monitor, and report on all key performance indicators, and provide in-time strategic recommendations.

  • Coach, develop and motivate the Marketing team, developing clear work plans and goals.

Social Media

  • Build upon existing and new categories of content including content creation, content roadmap, category research, and content production

  • You are responsible for executing cross-departmental marketing plans on all social media channels (Newsletter, Instagram, Facebook & Pinterest), including implementing strategies to grow our audience, keep our followers engaged, and drive sales and traffic to our business channels.

  • Create more community touchpoints (Ex. manage a facebook group, expand to other social channels)

  • Manage affiliate program & influencer program

e-commerce

  • Maintain digital shelf (nyshuk.com) to ensure visitors have content that is up to date, functional, intuitive, and optimized

  • Lead ad hoc projects for larger-scale site updates

  • Aid the development of a seamless and delightful shopping experience including discovery, check out, and post-purchase check-ins to drive customer retention and lifetime value

Paid Media

  • Develop paid search & social strategies that focus on driving customer acquisition

  • Oversee the day to day execution and optimization of social media, pay-per-click, and display campaigns

  • Remain up-to-date on segmentation strategies and trends

Public Relations

  • Maintain master PR lists

  • Act as primary liaison between brand and PR agency

  • Maintain close relationships with press, influencers, etc.

  • Ideate and execute public relations initiatives throughout the year

SKILLS AND EXPERIENCE REQUIRED

  • 3-5 years experience in Social, Digital, Marketing, or related fields

  • Previous experience as part of a CPG brand

  • Proficiency in G Suite and Microsoft Office, particularly Excel and Google Sheets.

  • Proficiency in Adobe Suite, Lightroom, Canva, Video editing software, or other similar programs

  • Knowledge of data analytics tools and reporting; experience with Google Analytics, Facebook Ad Manager

  • Knowledge of e-commerce platforms like Squarespace or Shopify

  • Has the ability to successfully lead, guide, and develop a growing team

  • Strong communication (written and verbal) skills and ability to collaborate with internal and external parties.

  • Exceptional project management skills

  • Proven history of self-direction, creativity, and ability to meet deadlines

  • Great copywriting skills a bonus

THE IDEAL CANDIDATE

  • You enjoy using your imagination to bring ideas for new, unique content to life.

  • You’re up-to-speed on current trends and culture in the food world

  • Detail-oriented with excellent follow-up skills and follow-through

  • Enjoys working in a fast-paced environment, and is able to make quick judgment calls on priorities and multi-task.

  • Is an excellent communicator and is able to give and receive feedback

  • Has a can-do attitude and hustle mentality.

  • Is data-driven and has an analytical mindset

  • Believes that details matter and cares about the small stuff.

  • LOVES food. You read about it, talk about it, cook when they can, and strive to always learn more.

  • Has an A-game, and brings their A-game to work with them

  • You are comfortable in a start-up/entrepreneurial environment.

  • We are looking for someone who is as passionate about our mission as we are.

THE DETAILS

  • Immediate Start

  • Working from our Brooklyn office.

  • Salaried, Full-Time position

  • Compensation: Competitive, DOE


To apply for the position, please send your resume and cover letter with “Marketing Manager” in the subject line to leetal@nyshuk.com.

Jorge Del Pinal