The field guide for people designing the most visible part of a brand.

Social design is graphic design with its eyes on the feed.

Social Designers turn brand ideas into visual content made to stop, swipe, watch, read, share, and remember. This free field guide breaks down what the job actually is, how much it can pay, what belongs in a portfolio, how Social Designers work with social teams, and where the career can lead.

Plus: real perspective from designers, art directors, Creative Directors, social leads, and Link in Bio’s Rachel Karten.

We’ll get into:

• 💸 Salary benchmarks, freelance rates & what to expect

• The skills and portfolio proof you need to land your first Social Design role or client

• Real-world interviews with people creating, hiring, directing, and strategizing social creative

• Career paths, systems, AI, trends, and how to grow from execution into creative leadership

👇 Join the waitlist to be notified when the Job Directory is released.