User Experience (UX) with Squarespace
Timestamps:
00:05:59 Using Squarespace projects to showcase UX Skills and land jobs
00:07:30 Expanding services for Squarespace Designers
00:10:46 Puno's path to becoming a UX Director
00:14:15 Understanding usability heuristics in websites
00:17:15 Enhancing user experience with consistent UI
00:21:00 Creating effective presentation decks for case studies
00:23:53 Measuring UX success with analytics
00:27:16 Expanding your UX Services as a Squarespace Designer
00:30:33 User-first design strategies for Squarespace sites
00:33:58 Pricing strategies for complex web projects
00:37:25 Overcoming UX over-documentation challenges
00:40:57 The Importance of tailoring user testing to your client
00:44:08 Navigating UX best practices and innovation
00:51:28 The evolution of app development and web Integration
Learn how to use a real Squarespace project to showcase UX skills, land a UX job, or expand your services.
Workshop Agenda
Introduction to UX in Squarespace
How a Squarespace Project can show off your UX Skills
Heuristic Analysis & UX Optimization (Yoga Studio Example)
Expanding Your UX Services as a Squarespace Designer
How a Squarespace Project can land a UX job
Guides
1. Introduction to UX in Squarespace
Squarespace is more than just a website builder—it’s a tool that can demonstrate real-world UX problem-solving.
UX designers can use Squarespace projects as portfolio pieces to showcase research, problem-solving, and design thinking.
Squarespace designers can expand their service offerings by integrating UX services like heuristic analysis, user testing, and conversion optimization.
2. How a Squarespace Project can show off your UX Skills
A real-world project on Squarespace can prove your UX skills and set you apart from other candidates.
Demonstrates UX problem-solving with a real site.
Covers key UX skills like heuristic analysis, usability testing, and information architecture.
Can be added as a case study to your portfolio, showing your impact on usability and conversions.
Employers want to see process over pixels—this helps you tell that story.
3. Hands-On: Heuristic Analysis & UX Optimization
In this hands-on exercise, we’ll analyze a yoga studio’s Squarespace site for UX improvements.
Steps:
Download the Heuristic Analysis Checklist to identify UX issues.
Review the Yoga Studio Sample Heuristic Analysis for a real example.
Document findings & propose improvements (navigation, CTA placements, readability, mobile UX).
Present a UX case study summary with before-and-after screenshots.
4. Expanding Your UX Services as a Squarespace Designer
If you’re already a Squarespace designer, adding UX services can help you stand out and increase revenue.
Offer Heuristic UX Audits for existing sites.
Provide User Testing & UX Optimization as a premium service.
Build UX-optimized new Squarespace sites with user-first design strategies.
Use this UX Squarespace Services Guide to create your packages.
5. How a Squarespace Project can land a UX job
Sample UX Designer Job Description
Position: UX Designer – Entry Level
Company: Tech Startup / E-Commerce Brand / Digital Agency
Responsibilities:
Conduct UX research and usability testing to improve product experiences.
Create wireframes, prototypes, and user flows based on research findings.
Collaborate with developers and designers to implement UX solutions.
Analyze website performance metrics and user behavior.
Even if you haven’t worked as a UX designer before, a Squarespace project can give you real experience.
UX Research & Heuristic Analysis – Analyze an existing site (e.g., a yoga studio) to identify usability issues.
Wireframing & Prototyping – Plan navigation and layout improvements before making changes in Squarespace.
User Testing & Task Analysis – Test the improved site with real users and measure task completion rates.
UX Metrics & Case Study – Document before-and-after results to show measurable improvements (e.g., faster bookings, lower bounce rates).
Guides
Heuristic Analysis Checklist
for UX Portfolio Project
Use this checklist to evaluate a Squarespace website (e.g., a yoga studio site) and document UX improvements.
Instructions:
1️⃣ Choose a website to analyze (e.g., a yoga studio site).
2️⃣ Use Jakob Nielsen’s 10 Usability Heuristics to identify UX issues.
3️⃣ Document the problem, the heuristic it violates, and the recommended improvement.
4️⃣ Implement the fixes in Squarespace and summarize the impact.
Case Study Summary
Overview: Briefly describe the website and why you chose it for analysis.
Key Issues Identified: Summarize the major UX issues and the heuristics they violated.
Proposed & Implemented Improvements: Explain the UX fixes you made and how they address usability problems.
Impact & Results: Describe the expected or actual impact of your changes (e.g., improved navigation, better mobile usability).
Screenshots & Visuals: Include before-and-after screenshots or any additional documentation to showcase improvements.
Heuristic Analysis Example:
Yoga Studio Website
This sample analysis demonstrates how to evaluate and improve a Squarespace website for a yoga studio using Jakob Nielsen’s 10 Usability Heuristics.
1. Overview
The selected website is a local yoga studio’s Squarespace site. The goal is to assess its usability, booking process, and mobile experience to ensure a seamless user experience.
2. Key Issues Identified
After analyzing the website against Jakob Nielsen’s 10 Usability Heuristics, the following UX issues were identified:
Difficulty finding the class schedule and booking options.
Confusing navigation with inconsistent button placement.
Poor mobile responsiveness, causing text to be cut off.
4. Proposed & Implemented Improvements
The following UX changes were made to improve usability and conversions:
A booking confirmation message was added for better visibility of system status.
Navigation labels were updated to use common terms like "Classes" instead of "Sessions."
A "Manage Bookings" section was introduced to give users more control over their schedules.
The class schedule was moved to the homepage for easier access.
Homepage clutter was reduced by focusing only on essential information.
5. Impact & Results
After implementing these changes, initial user feedback and analytics showed:
30% faster time to find and book a class.
Increased mobile usability with a cleaner layout.
Fewer customer service requests related to booking confusion.
6. Screenshots & Visuals
Include before-and-after screenshots to visually demonstrate the improvements.
UX-Focused Squarespace Services:
New & Existing Sites
📌 Services Overview
Whether you need a brand-new Squarespace website or want to optimize an existing one, I ensure your site is intuitive, conversion-friendly, and user-centered.
🚀 UX-Optimized Squarespace Website (New Sites)
Perfect for businesses launching a new website, ensuring a seamless user experience from the start.
✔ Strategy & Wireframing – Plan key pages, user flow, and content hierarchy.
✔ UX-Focused Site Design – Build a clean, intuitive, and mobile-first Squarespace site.
✔ Heuristic UX Review – Apply UX best practices before launch.
✔ Conversion Optimization – Optimize CTAs, forms, and key user actions.
✔ (Optional) User Testing – Get real-world feedback before launch.
🔄 UX Optimization & Testing (Existing Sites)
For businesses that already have a Squarespace site but need better usability, conversions, and engagement.
✔ Heuristic UX Audit – Identify navigation, layout, and usability issues.
✔ User Testing & Task Analysis – Test real users to uncover pain points.
✔ Site Restructuring – Improve user flow, readability, and conversion paths.
✔ Mobile & Accessibility Fixes – Ensure a seamless experience for all users.
✔ (Optional) Conversion Tracking – Set up analytics to measure and refine performance.
