Nika Belskaya

I'm planning to launch my own creative studio this spring. I'll be focusing more on creative and art direction, but I’ll need to hire someone to handle digital marketing for our clients. I wanted to gain a more comprehensive understanding of the field so that I can effectively oversee the process and provide guidance to employees if needed.

As I primarily work on identity building and social media designs, it was fascinating to learn how I can test my work and get clear insights into what performs well and what doesn’t. The segments on targeting was particularly helpful—when you're focused on visual styles, it's easy to get lost in the imaginary world of an ideal customer. Digital marketing helps break down those barriers and grounds my creative work in reality.

The Digital Marketing Course was incredibly comprehensive, and one of the best aspects was having unlimited access to so many resources. Every possible media tool was explained in minute detail, making it easy to understand and apply. Be prepared to gain a deep understanding of how the marketing world around us is structured.

There were so many valuable takeaways from this course, but the most important is the confidence I gained. I finally know how to test my work effectively and select platforms based on my specific goals and requirements. As a creative professional, this knowledge ensures my work stays impactful. Thank you for such a detailed and highly professional approach to all your courses. This is the second course I've taken, and I’m always amazed by the quality and depth of your content.