Alessandra Antonia
Q What do you do?
“I set a tone and create a space, in a nutshell.”
As an Art Director, I work to make sure each element of a given project is tonally accurate –feels right, looks right, sounds right, smells right.
Q What steps did you take to get to where you are now?
I started out in branding, working as the Brand Marketing Manager at Crown Affair. In that role, I wore many hats, one of which was as Art Director... and here we are.
Q How do you stand out in your field?
I'm scrappy. I'll make it happen, even if we have to fake it to get there.
Q What are you working on right now?
I'm currently working full-time at Tanya Taylor, a contemporary women's fashion brand, as the Art Director.
Q What’s your style?
My style is off-kilter, detailed, vintage.
My perspective is that every project needs a story.
My taste is old French.
Q Out of all your slashies, which one do you wish you could do more often?
I wish I could jump into the prop designer pond more!
Q What is frustrating you right now?
Not frustrating, but challenging... to manifest the kinds of clients I think would most benefit from my perspective!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Organize my Pinterest...
Q What do you wish you could have told yourself, when, and why?
Leap, and a net will appear.
Q If you could talk to an expert to gain more insight on something, what would it be about?
How to take big risks and be bold without getting discouraged.
Q What kind of opportunities/projects are you looking for?
Art direction and branding work that incorporates photography and design to create a cohesive story.
Q Describe your ideal job/client/collaboration.
I love to be trusted, but given guidance. Any client that can provide me a strong foundation for what they like (and don't like) and then hand over reigns is one I love.
Q: What is your rate?
Please email for enquiries, but know that I'm looking for big and small opportunities and very open to be flexible!
Q How should someone approach you about working together?
Please email me with a quick introduction to the project and a bit about yourself.
Q Who is a creative you admire?
Martina Keenan - Photographer
Q Oh! and… how do you stay creative?
Morning Pages + Artist Dates
This member profile was originally published in April 2022, Updated July 2023.