Alexandra Angel
WHAT DO YOU DO?
“I like to call myself a business designer...I have deep knowledge of both design and business strategy. ”
I believe what makes a strong designer is someone that understands both sides of the spectrum. What makes a brand grow? What makes a business soar with great aesthetics? How can you take a current business and give it a brand refresh? It's more than just making something look nice, it's about how my work can help a business grow and solve their current problem.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I studied at Savannah College of Art and Design, and have worked as both a freelancer and in-house designer. On my free time, I would study business and strategy. I've also absorbed all the content from the Futur, love their work!
How do you stand out in your field?
I don't design purely for aesthetic reasons. I merge both business strategy and design to get my clients results.
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm creating the brand identity for a start up in tech. It's exciting!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Minimal, clean, with occasional bold colors.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I'd love to work more in tech or fashion! Both are my passions.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I'd love for this career to have less politics, and more empathy. Often times I find that there are professionals in the industry, and those that admire design with strong opinions on it. I think it's great to admire something and be interested in it, but if you hire a professional, allow the professional to do their job.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Sales person :)
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Learn business early and implement strategy in your portfolio work.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
What are your current challenges in the industry? What do you do to keep ahead of those challenges?
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Websites, and branding!
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
Listens to my creative direction, would prefer I just take lead on the project and do what I feel is best. Listens to my timeline for each project and let's me get my work done with little to no revisions.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
I'm a very outgoing and empathic person :) just reach out! I'm easy to talk to and fun to work with.
HOW DO YOU STAY CREATIVE?
Trying different types of creativity! Dancing, painting, and videography.
This member profile was originally published in August 2020.