Allison Henry Aver
Creative Director / Founder of Letter A
Portland, OR
www.lettera.xyz
instagram @lettera.xyz
linkedin @allisonhenryaver
Q What do you do?
“I am a Creative Director working with start-ups and emerging brands.”
Q What steps did you take to get to where you are now?
I was the Creative Director for brands such as Vogue, Kate Spade New York, Ann Taylor, Bumble and bumble. I was also the founding Creative Director for the cult brand, Kate Spade Saturday.
Q How do you stand out in your field?
Personality, Purpose and a Point-of-View
Q What are you working on right now?
Our holiday campaign for our client, Spring & Mulberry
Q What’s your style?
Optimistic, Esoteric and Warm
Q Out of all your slashies, which one do you wish you could do more often?
Planning for the future
Q What is frustrating you right now?
Our quarterly newsletter
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Organize my photo library
Q What do you wish you could have told yourself, when, and why?
Keep in touch with everyone — your network is gold.
Q If you could talk to an expert to gain more insight on something, what would it be about?
How to price my work better
Q What kind of opportunities/projects are you looking for?
I'm looking to work with people who have big ideas around their brands.
Q Describe your ideal job/client/collaboration.
I love to work with clients at the very early stages of their business to help build a strong strategic foundations and aspirational creative worlds with depth and personality.
Q: What is your rate?
Our work for brand strategy and visual identity begins at 45K
Q How should someone approach you about working together?
Please email me at allison@lettera.xyz with information about your brand and general budget.
Q Who is a creative you admire?
Sage Corson and Nikelle Orellana
Q Oh! and… how do you stay creative?
By getting back to NYC as much as I can!
This member profile was originally published in December 2024.