Angela Sealy
Angela Sealy
Brand & Web Designer / Founder of Good Karma Works
Barcelona, ES
www.goodkarmaworks.com
instagram: @good_karma_works
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linkedin
WHAT DO YOU DO?
“I am a Wordpress web designer in the wellness industry. ”
I have a boutique agency called Good Karma Works that offers sophisticated web, branding and design for wellness professionals, by wellness professionals.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I've been a wellness professional for over seven years and come from a background in e-commerce and marketing. Over time, I've attracted many clients/entrepreneurs in the same sphere who were amazingly talented but lacked the branding and web presence to create a greater, meaningful impact. And that's when the vision became clear - I was meant to create a branding & design agency that supports other wellness professionals along their path. And now that's what I'm doing.
How do you stand out in your field?
My team and I consider ourselves wellness creatives (wellness professionals + designers) and therefore can offer industry insight plus design and marketing services to our wellness clients. We absolutely love working with wellness entrepreneurs to turn their vision into a reality. For bigger projects, we stand out from other design agencies because we have nailed down a sophisticated client journey to ensure deadlines are met and our clients have the guidance they need for every step of the design process.
Our core product is creating custom websites for our clients in Wordpress using a fully-customizable theme that is more versatile and robust that standard themes. We also offer web maintenance support for our clients so that they can continue to grow over time, request updates at a reasonable cost and ensure their website is safe and secure.
We also have a multi-lingual team and love working with bi-lingual projects in English, Spanish and French.
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm working with a long-time US client who is a brilliant yoga therapist to set up a branded Youtube channel and add short, free videos to her website. I'm also working with a talented Australian chiropractor (based in Barcelona) to integrate his patient platform with Mailchimp and design newsletter templates for his clinic to use.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My style evokes a sense of wellness, professionalism and elegance. It can be sophisticated at times and playful at other times. It's natural, clean and feminine (yet we do work with male clients). Check out our portfolio.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I started singing and playing the harmonium as a yoga teacher - just some basic chants and the sargram scale (bonus points if you know what that is!). I'd love to dedicate more time to develop my voice and knowledge of music since nothing else makes me feel so centered and connected to my powers.
WHAT IS FRUSTRATING YOU RIGHT NOW?
We have been so lucky in the past that our clients come mainly through recommendations so we have had to focus very little on marketing. What I would like to do now is a bigger marketing campaign to get noticed by a larger audience but existing client work and admin seems to always get in the way. I'd love to bring in more work for my existing team of designers and also grow my team to include more talent.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Social media - it's something all of us have to spend time on but there are SO many other better ways I can use my time productively.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
As a child, learn another language or two. It gets so much harder as an adult. As a teenager, wear sunscreen and protect my face like my mother always told me. And dump the guys that didn't treat me like a princess. Again, she was right (so frustrating!).
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I have a great coach I work with who has her own branding/design agency who helps keep me in check with my goals and priorities. I'd love to get more insight on how much time/effort/money we should invest in marketing now to grow our business in the future.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Our goal is to elevate and creatively empower wellness individuals/small businesses/startups thru branding/web design/marketing projects. We are results-driven so I love continuing to collaborate and support our client's needs as they expand over time! In supporting other wellness warriors, we connect to our higher mission of healing the world.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
As a fellow wellness entrepreneur, I love nothing more than working with other wellness entrepreneurs -- wellness centers, yoga studios, therapist, nutritional coaches, local healthy food shops and organic beauty product start-ups. I am and continue to aspire attracting clients that are running the types of businesses I want to tell my friends about.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Transparency in pricing is very important to me. I have full branding packages that start at $1,500 and Wordpress web design packages that start at $2,000. After your website is built, we offer monthly web maintenance for as little as $30 per month with discounts on content changes. I also do custom design/branding/marketing projects to adapt to you and your budget and can set up payment plans.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Shoot me an email if you are interested in a collaboration/swap/creative chat. I always set up an intro call to learn more about your vision. I have a very streamlined approach to onboard new clients, including a client questionnaire, a client guide (that includes homework) a firm timeline (between 4-6 weeks for basic branding/website packages).
HOW DO YOU STAY CREATIVE?
Never Stop Learning | Movement | Connection
This member profile was originally published in April 2020.