Briana Gonzalez
Q What do you do?
“Our mission is to bridge the gap between conscious design and strategic marketing for an amazing, all-in-one marketing and design experience.”
I'm a Social Media Manager. Along with my business partner Vanessa, who specializes in web design and brand strategy, we run a multidisciplinary marketing and design studio.
Q What steps did you take to get to where you are now?
Fun fact, I had plans to study medicine up until my senior year of high school. Yet growing up, I always found myself walking into businesses curious about the founders and their stories. I would think to myself, "I can do that.” Everything I had heard about entrepreneurship up until that point was how risky it was, so I decided to listen and stick to something “safe”.
Senior year came, and I attended my sister-in-law’s college pitch competition. I was in complete awe, and it was at that moment that I decided to study entrepreneurship in college. I began engulfing in books and videos, excited to learn.
In college, I put my knowledge to the test and started an online clothing brand creating women's fashion wear tees. I made mistakes and learned from them, all while realizing the fashion industry was not for me. Instead, I realized that content creation and social media marketing was my favorite aspect of growing the business.
While studying at The Wolff Center, the number one ranked entrepreneurship program in the nation, I grew my experience and portfolio through real-world projects. I also managed social accounts for several local businesses to get to where I am now. Fast forward to 2020, my close friend from college founded Ronde Studio and asked me to join her as a social media manager, and here I am!
Q How do you stand out in your field?
While many other agencies exist, few are rooted with a multidisciplinary focus. Meaning that many agencies are big and hyper-focused on one specific service and usually can't consult brands outside of their service expertise.
Ronde Studio specializes in three core offerings to provide a well-rounded experience - digitial/social media marketing, website design, and brand development. You're not just a number to us - we're a small team that enjoys rolling up our sleeves, learning about you and your goals, and seeing the big picture!
Q What are you working on right now?
Aside from our client projects, I am working on creating content to start and grow our TikTok account!
Q What’s your style?
I feel like the style and taste of my work depend on the brand's industry I'm working with! Overall, I love a minimalistic and clean look that also holds personality through textures and tones.
Q Out of all your slashies, which one do you wish you could do more often?
I'd love to extend my knowledge on SEO.
Q What is frustrating you right now?
I know I am not the only one frustrated with Instagram's algorithm! As someone who works in social media management, keeping up with the frequent algorithm changes and learning how to beat it is a job of its own.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would hire someone to conduct a performance analysis of our Instagram and website. We like to stay on top of this to hone down on our goals and efficiency. This would definitely help us to continue having this information without taking away time to work on our projects.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told my college self that you don't have to have everything figured out.
I knew I wanted to have my own business, I just wasn’t sure what that was for a while… and that is OKAY! Everything works out how it is supposed to.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would love to talk to an expert about imposter syndrome and the mental blockage that comes with entrepreneurship. Truly something you can't learn through a course, but by hearing others’ personal stories and advice.
Q What kind of opportunities/projects are you looking for?
We are looking to create design and marketing solutions for brands through Digital/Social Marketing, Website Design, and Brand Development. Through social media management, I'd love new opportunities to work with sustainable lifestyle and beauty brands!
Q Describe your ideal job/client/collaboration.
Ronde's ideal clients are design-oriented, conscious brands that are rooted in purpose and conscious ethos. Working with passionate and dedicated entrepreneurs excites us!
Q How should someone approach you about working together?
Email me at bri@rondestudio.com. Introduce yourself, your goals, and how we can help! From there, we'd love to chat more to discuss your budget, timeline, and the specific terms of the project.
Q Who is a creative you admire?
Although this does not pertain to my everyday work, my business partner Vanessa has definitely helped me better my eye for design.
Q Oh! and… how do you stay creative?
Meditation is key!
I also love a good podcast.
This member profile was originally published in September 2021.