Jade Do
Creative Director / Brand Designer / Video Editor
Nashville, TN
www.jadedo.com
instagram @jade.psd_
linkedin
Q What do you do?
“I am a Creative Director, Brand Designer, and Video Editor (can’t forget where I started), based out of Nashville, Tennessee. The bulk of my work lands in the spheres of e-commerce and gaming, and sometimes I post really nice, overly-curated Instagram stories of the food I eat. I cultivate playful and bold brand identities that aim to be not only impactful, but unapologetically authentic. ”
Q What steps did you take to get to where you are now?
In 2014, I was making short films on an iPod touch, pirating Adobe Premiere CC on a my school laptop, and clocking in 4 hours of Youtube University after school every single day. I was hugely inspired by Import Alliance and Slammedenuff at the time, I remember watching edits of their events and all the cars, and committing myself to wanting to learn how to do that. After I spent months begging my dad for my first DSLR Camera, that was really when things took off.
I would sneak off to meets and film people's cars for free-- they loved the free content, and I loved making it. This hobby bled into college, where I ended up not only making car videos, but campus videos as well. My entire portfolio was made up of overstimulating Nissan 370z edits and the occasional video reminding everyone to not block the wheelchair accessible entrances on campus. This hodgepodge of content, however, landed me my first big-girl internship at a big-girl creative agency. I was only 20 years old when I was given 5 days to switch to online school, move to Nashville, and attempt to balance school and work all at the same time.
Most of my career was built on me acting on impulse and making the most of my choices. I spent the early portion of my 20's freelancing, finishing school, all while also nomadically living all over the globe. I was able to learn and work with amazing brands in Sweden, the UK, and New Zealand, and explore a spectrum of creative industries. Now at my ripe-ish age of 25 (the age I'm writing this at), I get to keep doing what I love every day which is building lasting and impactful brand identities, making content that converts, and having the most fun I can have while doing it!
Q How do you stand out in your field?
The biggest value I carry throughout my career is that I will always be unapologetically myself. Whether I'm building ads, simple creatives, or an entire brand identity, I try to instill as much of that as possible. I also like to take the time to dig into the roots and culture of what I'm building. Who or what inspired this? What community does it serve? What kind of impact has it had or could it have on the people that'd love/need it the most? Any form of authenticity starts at its roots and serves as the main proponent of how I approach any type of creative I build.
Q What are you working on right now?
I have the privilege of being the lead brand designer for the haircare brand Glimmr (glimmr.com), which has recently launched in Target! It's my creative brainchild and I'm excited to see where it goes next. I also provide e-commerce advertising services for a diverse handful of wellness, beauty, and lifestyle brands, as well as creative direction for a digital fashion/gaming brand.
Q What’s your style?
My style ranges from quirky, playful, and youthful, all the way down to brute, rugged, and masculine. My natural design style is very feminine and fun, playing with colors, textures, and introducing a lot of authentic elements and personality into the mix. But I love to keep things dynamic and challenge myself to work with brands outside of my comfort zone. I have the privilege of working on lots of outdoor lifestyle brands like Duckworth and Eberlestock, portraying a more organic and tactical identity. These brands are much more raw, robust, and to say the least, pretty epic. I started my passion for production in a very male-dominated space, which was cars, and I love being able to lean into my naturally bright and feminine tastes while still exploring and developing the style that inspired me to start it all.
Q Out of all your slashies, which one do you wish you could do more often?
I have attempted 3D artistry at least 6 separate times and whenever I feel like I've finished a chapter of it, at least 20 more of them seem to open. The 3D space is truly an endless outlet for creativity, which is incredibly cool, but also insanely overwhelming. I am fully in awe of 3D artists because picking it up has been a slow chipping off an old block for me, but soon I'll hopefully be able to model more than just a stack of donuts.
Q What is frustrating you right now?
Checking in with myself to work on passion projects I really love. I have this bottomless pit of notes app entries full of video ideas, tutorials to try, animation concepts to make, and personal design challenges to accomplish. I get so hyperfixated on my day to day tasks of making sure all my brands are happy, that I forget to keep curating my own. I love bringing my clients' visions to life, but sometimes a girl needs to create for herself too! I started setting out a day once a month to just shut out the external noise and take time to develop a skill or build on an idea I had to bring to life. Can't say I've been TOO consistent with it but, progress is progress!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
To optimize my hard drive organization. If anyone saw the way they look right now, I think they'd pass out. And probably instant tech support, the Adobe crashes are no joke.
Q What do you wish you could have told yourself, when, and why?
I started building my passion when I was 15 years old, so here's what I would tell her:
- Defying everyone's expectations for you is always scary, so just do it scared.
- You are not an imposter for using a transition pack, edit smarter not harder.
- You can feel satisfied with where you are, but don't ever feel done. Growth is constant and you should strive to seek it!
- Please don't save working files onto your desktop omg.
- All those Cookout shakes you bought after car meets could've probably bought you the camera you wanted way earlier, but don't be afraid to reward yourself regardless :)
Q If you could talk to an expert to gain more insight on something, what would it be about?
I have a lot of questions for Neil Degrasse Tyson honestly. I love him. My entire life has really been fueled by creativity and expanding that side of myself. However, I spent the early part of my college experience studying biochemistry before switching to design, and there's still an itch to be scratched in that department. I heard him talk about how being alive is a statistical anomaly, because of all the people that could exist, the likelihood that I actually made it onto Earth is slim to none. So just being alive makes us all pretty cool. I need to know more about that.
Q What kind of opportunities/projects are you looking for?
Right now, I'd love more open-ended and experimental opportunities. According to everyone else in this industry, I'm still pretty young (A ripe 25 like I said), and I like to use that to my advantage. I'd love to work with brands that want a fresh set of eyes or to explore a fun, quirkier feel to their brand. I like have fun and bring a bright energy to every project I take on, so an opportunity that allows me to explore and experiment would be amazing. I can make watching paint dry cool, promise that.
Q Describe your ideal job/client/collaboration.
My dream collaboration would honestly to be with any philanthropic foundation or non-profit organization. I love telling real and impactful stories and haven't had a chance to explore that enough.
Q: What is your rate?
I'm a project by project kind of girl. I really like to tailor my ideas and expectations for each individual client. I also provide a slew of services from direction, to branding, all the way down to individual pieces of content. I'm like your local creative handyman, so feel free to reach out about anything you might need and I'm there!
Q How should someone approach you about working together?
You can fill out the inquiry form on my website! www.jadedo.com
Q Who is a creative you admire?
I will never stop hyping up my dear coworker and friend @samallen.media on Instagram. He is an endless creative encyclopedia and teaches me something new every day. The quality of his work is unmatched.
And a special mention to @maxgensler as well, the three of us have been through the creative trenches together and we come out stronger every time!
Q Oh! and… how do you stay creative?
6 rounds of Fortnite and an ice cold can of Arizona Sweet Tea
This member profile was originally published in September 2025.