Good writing is in my DNA and bold concepts give me goosebumps, so I jump at the chance to bring both to life.
WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?
I definitely did not walk the yellow brick road, that's for sure. I studied public relations in school and after graduating jumped into the world of social media. From there, I became the director of communications for a nonprofit, where I played part copywriter, part art director, part content strategist, part pr person. All of those experiences eventually led me to the copywriting world - and when I got there I knew I'd finally found my jam.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
Boldness, humor, and remembering that we're writing for real, live humans. No one ever was ever moved to action by boredom or reading a ho-hum list of services. I believe that fun, authentic words and ideas are incredibly impactful. Would you rather play nicely or turn heads and hearts?
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm working on a creative 360 campaign for a Fortune 500 company- but things always change (and that's the way I like it)!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Winning people over by humanizing brands. There is a way to say something with words that are authentic, interesting, AND fun.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I love concepting - and going big with ideas. My former AD and I called it "mixing the magic" and there really is nothing better than digging deep and wide for that one creative idea - and then creating the perfect words/visuals to bring it to life.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Lack of like-minded people. It's my dream to Peggy Olsen the hell out of a project, but I've often been in a position where I can't think and write as boldly/creatively as I'd like to.
IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Cook for me! My meals consist of the same boring (albeit healthy) foods day in and out, so it would be divine to have someone liven things up for me.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I mean, how much time do you have? For one, I wish I could have told myself circa 1997 that cutting my bangs was going to result in wearing a headband like a ninja for 4 months. I also wish I could have told my younger self that when things don't work out, even if you really want them to, it's usually for the best. As John Steinbeck said, "Nothing good gets away."
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Design chops. My work would be so much easier if I was part designer/part copywriter - I could quickly mock up what's in my head during concepting rather than crudely draw something or pull images for examples.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Ideally, I'd like to work with brands who ask "what if?" and "why not?" Brands that are willing to keep an open mind and/or are open to shake things up or allow for more boldness and creativity in their copy make my heart sing.
WHAT IS YOUR IDEAL CLIENT?
There's nothing I love more than a friendship/collaboration where people respect and appreciate each other while getting the job done. I've had several of those types of clients and we both respected each other for the knowledge and skills we brought to the table.
WHAT IS YOUR RATE?
As most say, this depends on the project! Generally, I like to have a conversation with clients about their needs and from there, try to work together to find a solution that fits their budget.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
A short email is always great to start off with, but let's be honest - that's so 2001. So if that email were to include an overview of who you are, what you're looking for and expecting, and what your budget is along with your fav gif? I would totally love that.
HOW DO YOU STAY CREATIVE?
I love to sift through other creative's work - it's so inspiring! Beyond that, I'm always reading, writing, researching and watching Gilmore Girls (wittiest show in history).
This member profile was originally published in July 2016, April 2018.