Drea DeMarchi
Sustainability Brand / Content Strategist / Brand Manager / Project Manager / Founder
Jersey City, NJ
www.increative.co
instagram @in.creative.co
facebook
linkedin: dreademarchi
linkedin: in-creative-company
Q What do you do?
“As a branding and content creation strategist, I analyze your marketing and deliver creative go-to-market solutions so that you can focus on your sustainability business.”
First, I define your brand and strategic goals, then I build a plan to implement them into the marketplace.
Q What steps did you take to get to where you are now?
After obtaining a dual Bacheleor of Arts and working my way up to a Marketing Director position, I began working with The American Society of Plumbing Engineering and Engineering Firms. This gave me the opportunity to build my knowledge and understanding of the sustainability industry. After many years I felt that I was able to be a leader and a founder. I founded InCreative.Co so I could amplify how creatives work together and help sustainability driven businesses. In addition to my own community that I built, I continue to grow and thrive within the Climate Designers and Work on Climate groups.
Q How do you stand out in your field?
I mastered these skills to build and manage brands that customers will love and trust.
Communication. I communicate effectively with different teams, stakeholders, and customers.
Research. I conduct market research to understand the target audience, competitors, and industry trends. I analyze data and insights to identify opportunities and challenges for your brand.
Strategy. I develop a brand strategy that defines your brand’s vision, mission, values, personality, and positioning. I align your strategy with your business goals and customer needs.
Creativity. I come up with innovative ideas for your brand. I collaborate with designers, writers, and other creative professionals to create compelling brand assets and campaigns.
Leadership. I lead your brand team and oversee the execution of your brand strategy. I manage projects, budgets, timelines, and resources. I motivate, inspire, and mentor my team members.
These are some of the skills I have mastered to stand out as a professional brand manager.
Q What are you working on right now?
I’m working with sustainability driven businesses who need branding, social media, website, and overall direction for their content creation. Some of my past work includes: American Society of Plumbing Engineering • Boomi Environmental • Purple Waves • Holby Valve
Q What kind of opportunities/projects are you looking for?
Brand Strategy & Identity
• Work with clients to refine the brand across all critical elements - including brand positioning, narrative & messaging, aesthetic, and tone of voice - to have a clear, differentiated, and impactful point of view
• Gain and maintain a deep understanding of the client's consumers and the competitive landscape, utilizing insights to identify opportunities and inform strategy
• Guide and unify the creative direction of the brand, and develop unique and out-of-the-box brand campaigns and experiences to bring the brand to life
Content Strategy & Brand Partnerships
• Craft platform-specific content strategy across social channels that will differentiate the client as a brand and allow the client to engage with their target audience in order to grow an enthusiastic community
• Source and develop relationships with influencers and content creators that align with their brand and content strategy
• Work with creators to develop ideas and produce content
• Stay on top of what is trending and relevant in culture and on each social media platform to inform content production
• Build an audience then nurture and grow the community beyond the launch
Omnichannel Marketing
• Develop and execute brand launch strategy to ensure explosive success out of the gate and a strong foundation for growth
• Develop and implement 360° omnichannel marketing strategies while working cross-functionally to ensure the success of all product launches and marketing initiatives
• Establish strategic partnerships and collaborations, and develop word-of-mouth opportunities to increase awareness and build brand equity
• Manage marketing budget, effectively prioritizing and allocating resources and media
Q Describe your ideal job/client/collaboration.
My work connects you to your audience with services rooted in a research-driven identity that helps you grow through strategy and brand management. Sustainability and marketing departments rely on In Creative Co to tell the world about their ESG+R communications, carbon strategies, green building awards, and more.
Architecture Firms • Engineering Firms • Interior Design Studios • Real Estate Developers • Sustainability Advisors • Urban Design Firms
Q: What is your rate?
My rates are never set in stone and they vary based on scope of work. Send me an email at andrea.demarchi@increative.co and we can create a custom proposal for your needs!
This member profile was originally published in May 2022, updated August 2023.