Prop Stylist / Art Director
Los Angeles, CA
WHAT DO YOU DO?
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I started off in the Interior Design industry as a design intern at a residential design-build company and quickly became interested in finding new ways to grow the business through marketing. I was offered a full time position as the Marketing Director and spent several years re-branding the business and styling photoshoots for finished projects. I fell in love with styling through that job. It took me a few years, but gradually transitioned into working for myself as a stylist and was eventually able to leave my full-time job in marketing.
HOW DO YOU STAND OUT IN YOUR FIELD?
I stand out in my field because I understand the principals of both 2-dimensional and 3-dimensional design and can easily translate both. Styling is second-nature to me. I understand space, how objects fill space and how to work with both to create something beautiful and pleasing to the eye.
WHAT ARE YOU WORKING ON RIGHT NOW?
I am currently working on styling the interiors of a women's-only club in my hometown. Think "The Wing" but local to Atlanta.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My ideal style is somewhat minimal, refined, practical, with a little tension. I love everything about true Scandinavian design. It inspires me the most. I love that everything has a purpose, nothing is left to randomness. I also love that it so effortlessly balances classical details with a paired down aesthetic that can only be achieved through restraint.
WE ALL HAVE MULTIPLE SKILLS OR WORK IN VARIOUS INDUSTRIES, WHICH ONE DO YOU WISH YOU COULD FOCUS ON MORE?
I do love both graphic design and art direction. I wish I could art direct more or at least put more focus on that in my work.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Having to narrow my scope of focus. I have so many ideas, creative impulses, hobbies and desires but there's only one of me!
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
See last answer! I would have them focus on marketing me i.e. social media and reaching out to prospective clients.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Just hang in there!
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
This is a good one! I'd want more insight on how to automatically monetize what I do so I can make more money and take longer vacations.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I am looking for styling and/or art direction jobs.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My absolute ideal client would be for a regular, on-going gig that is freelance but where I am needed only a hand-full of time throughout the year where I can remotely plan for the gigs and then work on-site for a week or so at a time during production.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
I usually charge by the day and my range is between $650 - $1000/day depending on the usage with editorial starting at the lowest and advertising at the highest. For interior spaces, I usually go with my lowest rate of $650/day.
WHO IS A CREATIVE THAT HAS HELPED YOU ELEVATE YOUR WORK?
Someone who has elevated my work is a wonderful long-time photographer, Liz Von Hoene. She has shot in the fashion industry for 20+ years for high-end clients around the world. Not everyone gets to work with her, so I am fortunate to have been able to collaborate with her.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email is usually best! I typically ask for details like the scope of the project or a creative deck to get an idea on how I'd need to approach the job.
HOW DO YOU STAY CREATIVE?
Usually by attending creative events that expand me to what other creatives are doing
This member profile was originally published in July 2019.