Isabella Macchiavello
Q What do you do?
“I’m a Web Designer who believes in infusing your uniqueness into your online home.”
My approach to web design is like crafting an exciting adventure for users, where every click is a new discovery.Just like creating a fun and immersive journey, I aim to design websites that leave a lasting impression, making every online visit a delightful experience.
Q What steps did you take to get to where you are now?
I started my career as a frontend developer, working for google. While I didn’t always love the work, the experience was invaluable because it exposed into the world of tech and design. Where I started experiment with my design approach.
At one point, I worked for a start-up in Germany that needed to redo their website in Webflow. Since I was one of the few developers there and i did most of the frontend I was ask to lead the project alongside our product manager. I didn't knew much about Webflow at the time so i started watching tutorials and I felt in love with the endless possibilities of website building.Countless research, reading, practicing, and some amazing courses later, I took the leap to the freelance web design world.
Q How do you stand out in your field?
I treat each project like my colorful canvas where every website becomes a playful masterpiece, brimming with creativity, warmth, and a touch of magic
Q What are you working on right now?
Our playful branding & web design studio Coucou just launched a month ago and I've dedicated to turn it into a nurturing and vibrant community for design enthusiast. Where clients and visitors feel at home and ready to explore their creativity.
Q What’s your style?
I would characterize it as Retro and Bold coucou.agency, with a touch for embracing the unconventional and weaving a sense of magic into every pixel.I like to take users on a journey filled with unexpected surprises and interactive features
Q Out of all your slashies, which one do you wish you could do more often?
I wish I had more time to improve my photography skills. It would greatly help with my content marketing and social media. But also as a way to express my creativity and connect with people!
Q What is frustrating you right now?
Regrettably, my personal content marketing and social media efforts tend to take a back seat, usually overshadowed by the demands of client projects and life itself. Which is a bit of a let down since I really want to built a community around coucou
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Marketing efforts! It would be amazing to have someone help with content creation and community building
Q What do you wish you could have told yourself, when, and why?
It will sound cheesy but: Don't be scared of what others may think. Follow your gut and reach out to that person for a coffee, post that video, embrace the madness and the chaos and most importantly just allow yourself to be who you want to be.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to talk to an expert in digital design sustainability (idk if thats really a thing) but in general our digital presence creates loads of waste that translates IRL. And I'm sure there's ways we can mitigate our digital footprint. So i'll like to understand how we as designer can do our part to be more eco-consious and build sustainable business.
Q What kind of opportunities/projects are you looking for?
I’m most inspired by businesses that focus in the arts, culture tech and social good .
Q Describe your ideal job/client/collaboration.
I always want to partner with entrepreneurs who aren’t afraid of trying new things or changing the status quo - whether that’s in their website, their look and feel or their entire path. I'm open to discussing these opportunities with anyone who is interested and happy to explore these concepts and how they could align with your investment goals.
Q What is your rate?
Our projects at the studio usually fall between for larger projects $4k-$10K+. However we also have vip days that start at $1k. If you need a website, don't hesitate to reach out. I'm here to guide you in the right direction.
Q How should someone approach you about working together?
You can send me an email at imacchiavellit@gmail.com with the project, deliverables, budget, and timeline. Or if you feel like going on a virtual coffee chat you can schedule one with me for free here.
Q Who is a creative you admire?
For photography: @adridol
For great art: @clara.cebrian
Q Oh! and… how do you stay creative?
Chasing wild ideas, Coffee-fueled brainstorms never rest.
This member profile was originally published in October 2023