WHAT DO YOU DO?
In my past experience, I have curated content for multiple brands in a variety of industries. More recently, I've decided to channel my passions for health, wellness, fitness, & travel into my career.
My goal is to eventually open my own fitness studio!
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
Where I am today is all thanks to my choice to finally step outside of my comfort zone.
My career path has been linear so far, from the typical internship leading to an entry-level content marketing job to leadership roles. I found, however, that I always took a greater joy from my freelance gigs. I love to network with people from all walks of life and I love to get creative with strategies & content in my own way. The best part? Being my own boss.
HOW DO YOU STAND OUT IN YOUR FIELD?
I am diligent.
Not just in the way that some people are great at staying on top of their emails and get back to you in 2-3 business days. All of my projects are turned in early and there's not a single notification on my computer or phone. I ask all of the necessary questions upfront, so that I can dive in and do what I do best. Truly, I'll be one of the most reliable people you've ever met.
WHAT ARE YOU WORKING ON RIGHT NOW?
At the moment, I'm working to help a marketing start-up define their email marketing strategy through conceptualizing workflow processes, daily goals, aesthetic & visual inspiration, and team alignment.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
A consistent and cohesive branding strategy is something that really draws me in. I understand that there is an individual power to both brand voice & brand aesthetic and I love to see these two things come together.
This can range from the funny and relatable Paper Magazine to the wellness-inspired Chillhouse to the deeply motivational Yoga Crow , which is an account I write for myself.
WE ALL HAVE MULTIPLE SKILLS OR WORK IN VARIOUS INDUSTRIES, WHICH ONE DO YOU WISH YOU COULD FOCUS ON MORE?
I have such a drive to be the healthiest person I can be, and sometimes I don't feel like I have enough time for it! I have the passion and the skills to create something unique out of this, now I just have to figure out how.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I am currently transitioning from my full-time Senior Content Strategist job into a freelance career. I am finding it hard to connect with clients that I vibe with, especially those in the health / wellness / fitness /travel verticals.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I would hire someone to compile all of the data and analytics that coincides with the strategy part of my role. My brain leans toward the creative side. Though once the data is all there, I'd love to organize it. I'm a Virgo, after all.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Know. Your. Worth.
Too often, I've let imposter syndrome settle in to the point where I've accepted lower-paying roles that didn't offer growth. I would've told myself to be a little more patient and hold out for the right opportunity.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I have a base-level knowledge of this platform, but I'd love to be able to cruise into it on any given day and crank out reports like nobody's business.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I'm interested in a wide array of projects, from simply copywriting gigs to project management to creating full-blown brand strategy. The client connection is the most important thing to me.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
Although I've worked within a variety of industries, I would love to start working with clients who are interested in the Health, Wellness, Fitness, & Travel verticals. It's so rewarding to collaborate with like-minded individuals.
The dream: Working closely with a brand/collaborator who has the same “hustle” mindset & creating true value from the partnership.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Most of the time, I charge hourly between $30-$40 per hour. It truly depends on the project scope and client budget though, I'm happy to talk this through.
WHO IS A CREATIVE THAT HAS HELPED YOU ELEVATE YOUR WORK?
I have only connected with her recently, but she has opened my eyes to all of the opportunities there are to work with clients in the Health & Wellness industry.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
I prefer an email with project details such as: project length, industry, & rate of pay. A hilarious GIF is always welcome :)
HOW DO YOU STAY CREATIVE?
Clearing my mind through the power of movement.
This member profile was originally published in August 2019.