Jennifer Bianchi
Jennifer Bianchi
Art Director / Graphic Designer / Founder of Sonora Leigh Creative Studio
Scottsdale, AZ
www.sonora-leigh.com
instagram @sonoraleighcs
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WHAT DO YOU DO?
“With a commitment to integrity, excellence and partnership, our design solutions transform what’s possible for businesses. Specializing in branding and Squarespace web design.”
I work with large corporations to elevate their brand and small businesses to craft their original identities. I have the unique ability of “hacking” the Squarespace template, resulting in a stand out and dynamic website.
I work with my clients on a long term basis creating any and all of their marketing needs from web to print. I really get to know them and their business so we can effectively plan and execute effective marketing strategies to ultimately expand and grow their business.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
After graduating from Arizona State with a B.S. in graphic design, I spent 3 years working in the intelligence sector of the US Government. It was an amazing experience but the desert was calling! I returned to Arizona where I worked in the fast paced ad agency world, learning to effectively juggle multiple projects and hit fast paced deadlines. In 2016 I started my own business and went freelance full time. Its been an amazing journey and I've been fortunate to work with some amazing clients such as Spiritual Gangster, Lifevantage, Lagunitas and many more!
How do you stand out in your field?
I'm a design chameleon and can seamlessly create within any existing brand or desired style. I struggled for a while trying to hone in on my original design style. But by not niching, I keep the doors open to a variety of customers. I am able to work seamlessly with established national and international brands, as well as create a variety of original identities from the ground up.
WHAT ARE YOU WORKING ON RIGHT NOW?
Currently, redesigning some menus and restaurant collateral for a national brewery. We are also creating a killer custom beer book!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Simple, clean, inviting and peaceful.
http://www.sonora-leigh.com/#/home-sweet-city/
http://www.sonora-leigh.com/#/culture-conscious/
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I have a passion for the wedding industry and love doing wedding invitation suites! In another lifetime, I was a wedding planner (just like J.Lo).
WHAT IS FRUSTRATING YOU RIGHT NOW?
Running a solo business can get lonely and there are some days you just don't have the motivation or creativity tanks going full blast! I try to go to a local coffee shop or join another fellow freelancer once or twice a week. I am an extrovert, so I get my energy from being around others! On the plus side of getting out of the house - I am going to support a local business and there is always the potential of networking and meeting new people!
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I personally love doing my admin tasks so I'll keep those in my pile! Maybe I would have someone come cook me a killer healthy lunch everyday and teach me how to do it.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Do your personal development work early and often in life. It's a never ending education. You really do need to love yourself first! Everything else will follow in all areas of your life.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Wordpress development.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
- Branding
- Squarespace websites
- Retainer client who have ongoing monthly work so we can build a long term working relationship.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
All good relationships are built on kindness and mutual respect so that is first and foremost. Secondly, a client who values high-quality design and know it's worth the investment. They also trust you and your expert opinion! I think if you have those as the foundation, any project can be fun and exciting to work on.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Branding Package - Starts at $4,000
Squarespace Website - Starts at $4,500
Branding + Squarespace Package - Starts at $8,000
One-time project - $2,500 min.
Monthly retainer - 20 hr min., 3 month min. commitment
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Fill out my contact form here and I'll follow up to schedule a call and send over a questionnaire to get more detailed info before we chat!
HOW DO YOU STAY CREATIVE?
Keep learning, stay curious and get outside!
This member profile was originally published in July 2018.