Kate Horodyski
Pinterest Strategist / Founder of KH.Socials Pinterest Agency
Halifax, Canada
www.khsocials.com
instagram @kh.socials
Pinterest
Q What do you do?
“Hi! I’m a Pinterest Marketer and the owner of KH.Socials Pinterest Marketing agency, and I specialize in working with creative, home decor, travel, and lifestyle brands (I’m obsessed with aesthetics, so bringing beautiful brands to life on Pinterest is my thing!).”
I help creatives & lifestyle brands flourish online through impactful Pinterest marketing. Together, we use the platform to build brand awareness, increase website traffic, and grow their businesses with tailored Pinterest strategies
Q What steps did you take to get to where you are now?
I initially began freelancing 8 years ago as a freelance writer for travel, wellness, and lifestyle publications. From there I moved into content and IG marketing before transitioning exclusively to Pinterest in 2020. I had previously used Pinterest to market my own wellness blog and loved the platform and finally decided to make it my full focus during the start of the pandemic.
Q How do you stand out in your field?
I dig deep into the strategy side of Pinterest. A lot of Pinterest Managers focus on daily Pin creation and scheduling, but there isn't a strong strategy behind what they're pinning or why. I focus on how Pinterest can help to build their overall business and the role it plays in their sales funnels/customer journeys. I also have a strong eye for aesthetics and create eye-catching Pins and visuals for my clients. Fusing strong strategy with great visuals is the recipe for Pinterest success!
Q What are you working on right now?
On the client side, I'm working on my clients' monthly management and scheduling, and on the business side, I recently launched my VIP Day services, which I am very excited about!!
Q What’s your style?
I love a modern, minimal style with a neutral color palette and the occasional pops of bright color. My IG feed is reflective of my personal style and taste, but I also follow my clients' brand guidelines when creating content for them.
Q Out of all your slashies, which one do you wish you could do more often?
I love the strategy side of Pinterest and am always interested in diving deeper into that and how Pinterest works within my clients' larger sales funnel/marketing strategy.
Q What is frustrating you right now?
There is still a lot of confusion for many people around what Pinterest is and how it works. It's often confused with social media, but it's actually a search engine, and it's a very different platform from something like Instagram or TikTok.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would have them do the actual scheduling of my clients' content.
Q What do you wish you could have told yourself, when, and why?
Always to just relax and not worry so much! :p
Q If you could talk to an expert to gain more insight on something, what would it be about?
I love making my client experiences as amazing as possible, so I would love to speak to an expert on creating luxury client experiences.
Q What kind of opportunities/projects are you looking for?
Monthly management clients as well as clients for my one-off packages (account audits and VIP Days)
Q Describe your ideal job/client/collaboration.
I love working with clients in the home decor, wedding, wellness, travel, and lifestyle niches. I work with both solopreneurs and small businesses who are really ready to commit to Pinterest marketing for their business.
Q What is your rate?
Our monthly management rates start at $850/month. We also offer account audits ($550) and comprehensive VIP Days (starting at $1300).
Q How should someone approach you about working together?
Q Who is a creative you admire?
Lindsay Mariko of Mariko Studio. I absolutely love her work!
Rebecca Frank. I've gotten to work with her on brand photos and she is amazing
@studiolowsheen, the most amazing luxury travel photography
Q Oh! and… how do you stay creative?
Spending time outside everyday!
This member profile was originally published in April 2023