Nicole Carrington
Q What do you do?
“Hi! I’m Nicole, a storyteller and brand strategist with 10 years of experience spanning digital marketing, campaign management, and content development. ”
Think of exceptional brand strategy as your favorite recipe—the mouth-watering dish you’ve perfected after years of trial and error. It combines understanding your audience, defining your voice, and honoring what sets you apart.
I’ll even let you in on a little secret: selling comes second. (Didn’t see that coming, did you?)
With a proven track record of engaging audiences through first-class editorial and marketing strategies, I deliver A+ copywriting, provide thorough channel and competitor analysis, and develop go-to-market strategies for your website and social platforms.
I lead brands to create meaningful, innovative content that delights audiences and exceeds objectives. Let’s get started!
Q What steps did you take to get to where you are now?
After completing a B.A. in English and receiving my certification in Fashion Merchandising and Design, my foray into the world of publishing began at Canada's top national publications, including The Kit, Flare Magazine, HELLO! Magazine, and Chatelaine.
From there, I transitioned into influencer marketing, having had the privilege of collaborating with brands such as H&M, Bacardi, Maybelline, Revlon, Nike, and more.
These days, I lead the development and execution of strategic content marketing programs and large-scale international campaigns, as well as support partnerships with the world’s biggest retailers.
Q How do you stand out in your field?
I work at the intersections of culture, community, and connection to build engaged audiences and outstanding experiences.
Q What are you working on right now?
Right now, I'm working on the rebranding of an international hair care company, and providing brand consulting and strategy services.
Q What’s your style?
My style is rooted in human connection. I am a natural storyteller and love learning about the people behind the scenes.
Q Out of all your slashies, which one do you wish you could do more often?
I've always loved graphic design and video editing, and I definitely wish I had more time to focus on these areas.
Q What is frustrating you right now?
Is it okay to say that I'm not frustrated right now? 😂 It's all good!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Follow up with clients/contractors and send task reminders.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told myself to not stress! It will all work out. Oh, and be more confident. You've got the chops, kid!
Q If you could talk to an expert to gain more insight on something, what would it be about?
I'd want to connect with an AI expert to understand more about where that technology going and it's broader impact on clients and service offerings.
Q What kind of opportunities/projects are you looking for?
Copywriting, content, and brand strategy.
Q Describe your ideal job/client/collaboration.
I'm open to clients and collabs of all sorts! My ideal client embraces a project brief, sets clear requirements and expectations, and is seeking a long-term working relationship.
Q What is your rate?
My services typically start at $90/hour USD, but I am open to working with small businesses and/or solopreneurs at a discounted rate!
Q How should someone approach you about working together?
Shoot me an email at hi@ncarrington.com or book some time on my Calendly
Q Oh! and… how do you stay creative?
I stay creative by consuming different art mediums, spending time outdoors, reading, and painting!
This member profile was originally published in May 2024.