Stephanie Robalino

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Stephanie Robalino

Social Media Manager/ Digital Strategist / Editor 

Austin, TX

www.scr-creative.com
instagram @stefrobalino
twitter @stefrobalino
 

WHAT DO YOU DO?

I help brands define their creative strategies, conceptualize their social presence, and share their stories in impactful ways.

Mostly, this comes through in social media, content curation and creation, and copywriting. I absolutely love going through the process of taking the time to understand where a brand has been so we can strategically plan where we want to go - it's always a wonderfully collaborative process of getting to the heart of the brand story. 

Some days I do content management work - including writing, editing, WordPress production, and building out editorial calendars. You can find my articles on productivity, career advice, and women in technology on the blogs of many tech startups. I'm lucky to work across the content marketing realm.
 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

My path so far has not been linear, which I'm extremely grateful for because it's made me a more well-rounded, adaptable person. After graduating with a communications degree from UT Austin, I dove headfirst into the tech startup world, working in various roles. However, I finally hit my creative stride when I started freelancing and working for innovative companies building their social and content marketing strategies. Since then, I've been lucky to freelance full-time, and every day is different! 
 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

I've discovered just how much you need to be organized, creative, and able to work independently to thrive in social media. Things are constantly changing, and you need to keep on top of algorithms and trends. Staying on top of scheduling and engagement for clients is also a factor, so you really need to have your stuff together - it's definitely not for everyone. In my opinion, the creative energy makes it worth it. 
 

WHAT ARE YOU WORKING ON RIGHT NOW?

I'm currently working on getting a security awareness training company get their social persona off the ground. It's a niche industry so I've gotten to learn a lot from both the media and technical side. 

 

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WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

My style is more minimalistic and classy - with the content being impactful but not in your face. I have yet to work with a design team that exudes my taste preferences, but I hope to someday soon! 
 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I absolutely love doing research. Whether it's a competitive review, user experience, or just taking a general pass, I love seeing what's out there and finding inspiration through research. 
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Right now, I'm having trouble making the right connections to help me find clients that I truly vibe with. I'm the absolute worst at networking and putting myself out there! 
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I'd have someone pull data and analytics for me. The numbers are very important, but I'd rather someone else gather and organize them. I'm much more right-brained, and would prefer to focus on creative or big picture pursuits. 
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

A year ago, I wish I would have known that you don't need to stick with jobs that aren't for you. I wish I would have had the confidence to step out and run my own creative business sooner - but at least I got there!

Also, concerning ever-looming imposter syndrome - I constantly need to remind myself that if I want to do something, I should just do it. Don't overthink it and don't compare myself to other people! 
 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

Google Analytics! I'd love to seamlessly pull reports without thinking about it.  
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I'm looking to work on social copywriting, content production and management, editing, and helping brands build their social presence. Also, very interested in research and editorial planning opportunities. 
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I love entering a client relationship where there's a high level of respect and independence - everyone respects the process of getting things done, while also being collaborative. Nice people are awesome! 
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

It definitely depends on the project scope and client's budget! Happy to talk this through. 
 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Please email me at scrobalino@gmail.com with details of your project! I would love to connect!
 

HOW DO YOU STAY CREATIVE?

Take walks often and play guitar.
 


This member profile was originally published in March 2018.