Weina Dinata


Weina Dinata

Designer/Entrepreneur, Founder of Poppy & Finch

Portland, OR

Instagram @mypoppyandfinch


What do you do?

I am a graphic designer who’s passionate about the environment and sustainability.

My business, Poppy & Finch, is a merge of my skill and passion to create an awareness around Oregon Native Plants through unique gifts and services. I design and create products that are one-of-a-kind, locally sourced and joyful. Our services include unique, living center-pieces of Oregon Native Plants in a re-purposed vintage container, art/nature/craft workshops and educational talk for any occasion. I also want my business to be the resource hub to educate people around Oregon Native Plants and how they can be part of the solution especially with the drought. Plant Local, Think Global.


What steps did you take to get where you are now?

It feels very organic to me. I love learning and exploring through classes, workshops and volunteering programs. From there I found a common thread of passion that leads me to where I am now. I always love design, sustainability and how I want to be part of the solution in whatever I do as a person or as a business owner.


For other people in your field, what do they usually lack?

Well, I could only speak for myself and I think it applies for anyone in any field. For me, it was a lack of courage, I was afraid to fail and do what people think.


What are you working on right now?

I am working on a line of perfume/essential oil that is infused with Oregon Native Plants and to collaborate with local artists to create a curated educational, fun and inspiring experience in creating an awareness around Oregon Native Plants. 


We are all Slashies with multiple skills, which one do you wish you could do more often?

I still freelance at design studios, back-up singing and design jewelry but I think I would like to focus more on my business and incorporating all those skills into my business.

What is frustrating you right now?

Prioritizing goals! I am so overwhelmed with that because I have so many ideas and they all seem important. 


What task keeps landing at the bottom of the To Do list?

Marketing, social media and putting myself out there! But I am so proud that I am doing this, this is part of me getting out there!


If you could hire someone for $20/hour, what would you have them do to make your day easier?

Marketing and Social media! Also, to help me input new information to my website.


Do you have any mentors or peers? What do you chat about? How do they help you?

I do have mentors or peers whom I would call and chat for encouragement, advise and tips. 
We chat about how we can be a support for each other, our personal and career journey, discuss goals, their latest endeavor, and what they do for fun. They help me to stay focus, hopeful, open-minded, brave and be grateful.


If you could talk to an expert to gain more insight on something, what would it be about?

It would be about learning how other entrepreneurs balancing between their business and life (what is their day-to-day activities), how to prioritize personal and business goals and share their tools or tips for their business.


What kind of opportunities/projects are you looking for?

I am looking to collaborate with different artists or educators to spread the word on Oregon Native Plants through products, workshops, educational programs, parties, pop-up shops, conferences, etc. 


What is your ideal client?

My positive past experience was with Sienne Josselin through her Ladies Adventure Club where women came together to inspire and learn from each other. She has different women to lead different workshops like yoga, meditation, fitness and me, educating women on California Native Plants in Griffith Park on a Sunday afternoon.


Do you allow yourself to say No?

Yes, wait No, wait Yes. LOL. Yes! I allow myself to say No! I tend to over-extend myself. My deal breakers are if they are not in-line with my values.


What is your rate? 

My hourly rate as a freelance graphic designer and consultant is $75. 

I would like to focus on my business but if there is an ideal full-time job out there, I would be open to be part of it and my salary range would be starting from $85,000.


How should someone approach you about working together?

What is the reason to collaborate, what is the goal or mission, who's the target audience and what would be the outcome. Budget doesn't hurt, passion is a must!


This member profile was originally published in September 2015.