Minor Figures Seeks a Associate Brand Manager 7-22-24

Minor Figures

Seeks an Associate Brand Manager

Anywhere

ABOUT THE ROLE

The Associate Brand Manager will support the development and execution of marketing strategies that drive brand awareness and affinity. This role will be focused on driving buzz via owned channels and earned media which will involve working closely with our global marketing team, managing our PR agency, deploying influencer marketing, overseeing brand partnerships and launching new products and go-to-market campaigns. The ideal candidate will have a strong understanding of brand management, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.


WHAT YOU’LL BE RESPONSIBLE FOR

  • Brand Management: Support the execution of our full-year brand marketing plans to drive impactful buzz and awareness with our core consumers through exceptional brand activations, consumer events, brand campaign support, partnerships, and new product launches. This will include managing the marketing calendar and communication across departments, key stakeholders, and with external partners. You will help ensure the adherence of brand guidelines across all marketing materials.

  • PR & Communications: Coordinate with our PR agency to ensure brand messages are effectively communicated. Support the development of press releases, media kits, and other PR materials. Ensure monitoring and reporting of PR campaign performance and coverage.

  • Influencer Marketing: Develop and implement influencer marketing strategies to increase brand visibility and engagement.

  • Brand Partnerships: Identify and establish partnerships with brands that align with our brand ethos and coordinate joint marketing efforts and campaigns with partner brands. Monitor and report on the success of brand partnership initiatives.

  • Social Media: Closely monitor US engagement on organic socials and work cross-collaboratively with global stakeholders on activating social campaigns and activity. This includes managing messaging and communication on Instagram.

  • Project Management: Drive projects to reality with excellent project management and a high standard of execution. Collaborate with internal teams, such as creative, digital, and sales, to ensure alignment and effective execution of campaigns.

  • Creative Briefs: Create exciting and clear briefs for the creative team for all brand marketing asset needs.

  • Budget Management: Manage and track project budgets to ensure value is maximized.


ABOUT YOUR TEAM

Although the entire team is remote we are a very close knit bunch. We might be a small team but we truly believe in our product and know how to speak the language of coffee. We like to build lasting relationships within our team as well as with our customers.

This role reports to the Director of Marketing of North America, and collaborates deeply with the marketing and sales teams.


ABOUT YOU

We want people to come into Minor Figures to be a true version of themselves every day. We want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves.

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

Live and breathe their authenticity and individuality in everything that they do.

Take pride in what they do, and inspire others to do the same.

Have a sense of fun and adventure, along with a hands on & a can-do approach.

Not be phased by constant change and challenges and willing to adapt and implement solutions.

Collaborate like crazy & have a willingness to help in all areas of the business when needed.

Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.You have a strong strategic brand brain, which makes you want to turn traditional marketing rules on its head. You will bring a creative yet strategic mindset and an understanding of what it takes for MF to connect with people online and offline.

You’ll have your finger on the pulse when it comes to trends and new marketing streams. You know what young, bold and socially conscious consumers are passionate about, and are endlessly intrigued and motivated by uncovering how next generation brands should show up.

You are a natural collaborator and communicator, bringing people together despite time zones and geographical distance.

Key Skills needed include:

  • 2-4 years of experience in brand management, marketing and/or related role

  • Understanding of brand management principles and omnichannel marketing

  • Experience with influencer marketing and managing PR agencies

  • Strong understanding and passion for consumer trends, youth culture, and CPG

  • Ability to work collaboratively across business functions and with a global team

  • Creative thinking and problem solving skills

  • Strong project management and execution skills

  • Excellent verbal and written communication skills

  • Proficient in Google Workspace

  • Experience with Adobe, Canva, and Monday.com

  • Strong attention to detail

  • Must be results driven

  • Must be a team player


WHAT’S IN IT FOR YOU

We realize that a job is more than just the take home salary each month. So what are you really getting?

You’ll embark on a journey that doesn’t have a destination. It just keeps going. Your contribution will help us become the most loved brand on the planet & the number speciality coffee brand. With that, you’ll grow, develop and progress as we do and you’ll play your part in us having a planet to do this on.

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

  • Health, Dental, Vision and Life Insurance plans

  • 15 days PTO in addition to public holidays

  • 1 day paid leave to support a cause of your choice through volunteering or activism

  • Employee share options scheme, available to all full time employees.

  • 401(k) retirement plan with company match

  • Flexible working to meet the needs of the role

  • Access to the Calm app

  • CoWorking Spaces across the US


YOUR COMMITMENT

We are a remote team and so you will work from home, with regular travel. You should reside near a major airport, and preference will be given for people living in the Western US. We’re flexible, but mainly all we ask is that you’re able to travel flexibly and carry out the requirements of the role to the best standard.

A work schedule of Monday-Friday from 9:00am- 5:00pm with flexibility for trade shows and other work related travel that may occur on weekends. Also, as part of a global organization, on occasion you may be asked to join calls outside of regular hours.


OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.


WHAT’S NEXT

You’re sold? The coffee is brewing, you’re ready to hit send and sit back and wait for a response?

In order to make that happen please apply here.

Jorge Del Pinal