Tower 28 Beauty is seeking an art director

Tower 28 Beauty

is seeking an art director

Los Angeles, CA

Tower 28 is a LA-based, early stage startup in the clean beauty space. Tower 28’s products are bold, playful, and accessible (starting at $12!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It’s also clean at Sephora and Credo Beauty, vegan, cruelty-free, dermatologist-tested, and made in the USA.

The Role:

Tower 28’s growing team is looking for a passionate, creative + collaborative Art Director. This role’s primary responsibility is to bring Tower 28’s visual identity to life through a cohesive and consistent design system in a multitude of touchpoints, from digital to packaging. The ideal candidate is creative, consistent, flexible, fast, collaborative, organized and a great manager. They must have excellent technical design skills, communication skills, flexibility and ability to adapt to shifting priorities in a fast-paced environment. This role is for a highly capable creative leader who can direct internal and external creative resources and has the ability to communicate creative vision to key stakeholders. Prior experience in an agency or internal marketing team is preferred.

This role is based in the Los Angeles Area and planned to be in-office approximately two to three days per week to start, subject to change depending on business needs. This role offers competitive pay and reports to directly to the CEO.

What you'll do:

  • Lead creative development and execution of all touchpoints related to brand identity including but not limited to product packaging, visual merchandising plus brand advertising & communications, from concept to delivery, across our many marketing channels (digital, print, social, retail etc).

  • 360 campaign needs: Build concept boards, photo briefs, and design across multiple marketing channels.

  • Lead the entire design process from concept to design, photographic art direction, supervision of retouching, supervision of production, and supervision of all execution for campaign to ensure consistency and cohesiveness

  • Lead photoshoots and art direct photographers and stylists to execute creative

  • Assign resources and handle capacity planning for your team

  • Own, develop, and evangelize brand personality and purpose throughout the organization

  • Create on-brand, innovative, creative solutions that meet measurable business goals, fit with channel requirements and budget, and speak to our target audiences

  • Develop cohesive, standardized design guidelines as we evolve and finesse the look and feel of the brand. - - Enforce these standards.

  • Build and lead a team of internal and outsourced designers, copywriters, etc. to produce content, campaigns, and more with quick turnaround

  • Collaborate closely with CEO and the Brand Marketing Team to ensure creative materials represent the collective vision and help to further the brand’s strategic direction

  • Help improve and build processes that improve cross functional workflow, communication and approval processes

  • Engage in team building to foster creativity and collaboration

  • Work cross-functionally with product, marketing, and business partners to ensure presence is consistent across all customer touchpoints

  • Quickly develop concept mockups to visualize new ideas in context

  • Oversee the scheduling and resources associated with creative production

  • Refine and revise creative to respond to Brand & CEO feedback

  • Develop and oversee timelines, deliverables, and creative budgets and expenses

  • Ensure brand messaging meets legal compliance


Skills:

  • Understanding of design, copy, and traditional/digital/web best practices

  • Ability to work with tight deadlines and smaller budgets

  • Ability to manage multiple projects at various stages and the foresight to plan ahead

  • Demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects

  • Demonstrated business acumen, including experience of budgeting and resourcing

  • Relentless desire for innovation & improvement, balanced with business priorities

  • Strong proficiency across a suite of creative tools including: Adobe Photoshop, Illustrator, InDesign, and After Effects.

  • Video editing, graphic design, motion graphic editing

  • Great organizational and project management skills

  • Excellent written and verbal communication

  • Photography + Videography skills preferred

Please send your portfolio and resume to careers@tower28beauty.com

Jorge Del Pinal