Behind the Clicks: Digital Marketers You Need to Know
(WE ASKED FOR RECS)
Behind the Clicks: Digital Marketers You Need to Know
(YOU GAVE US RECS)
Email, Instagram, X, TikTok, LinkedIn, SMS (and the list goes ON)—companies need to not only build brand awareness online, but also effectively spend ad budget, create scroll-stopping content, and cultivate brand loyalty. And who do they hire to take on the critical task of hitting the KPIs and maxing out the ROI? Digital marketers, baby 💸✨
In this round-up, we’re featuring digital marketing experts who’ve channeled their strategic talents for brands such as Liquid Death, Hinge, and YSL Beauty. They are agency founders, marketing directors, senior marketing managers, and freelance digital marketing consultants, but most importantly, they know how to execute the creative vision to drive those conversions 📈. If you want to get into digital marketing, we hope you’re inspired and energized by their career trajectories! ⚡️
This article is part of the Looking For series. We look for creatives to feature regularly, so sign up for our newsletter and follow us @ilovecreatives to be the first to know about the next opportunity!
Leann Abad (he/him)
Brooklyn, NY
Based in Brooklyn, Leann Abad is the Founder of TRIFECTA, a creative growth studio specializing in performance, media, and community marketing. Devising paid and organic social strategy for clients such as Unbound Snacks and LiLA Natural Foods, TRIFECTA is powered by Leann’s community-centered approach for scaling brands. And when he’s not working on creating viral moments for clients, Leann is rounding up weekly community events for creatives on Living Room NYC (take a peek, NYC friends 👀).
Ariyana & Stephan Hernandez
(she/her, he/him)
Los Angeles & NYC
Ariyana and Stephan Hernandez are the definition of the creative power couple. As Co-Founders of NORA the agency, they’ve worked with brands such as RCA, YSL Beauty, Armani Beauty, LoQ, and Laura Lombardi to deliver on high-performing marketing campaigns and partnerships. Their secret sauce? A sweet balance of high-converting activities with stunning visuals that reinforce vibey brand positioning ✨ Stay updated with their latest work on their IG.
Saori Hirata
(she/her)
Los Angeles, CA
Need to phone-a-friend for retention marketing advice? You’re going to want to dial Saori Hirata for help ☎️! Previously owning CRM channels and retention strategy for brands such as Liquid Death, Therabody, and Mother Denim, Saori is an expert in driving home data-backed ideas that keep customers interested 🙂↕ And word’s on the street that she’s currently offering her freelance consulting services 🫣 Hit her up and maybe you’ll be the next CPG client she takes to the next level ⬆️.
Naomi Lilly
(she/her)
Brooklyn, NY
As Director of Marketing and Storytelling at Girls for Gender Equity (GGE), Naomi Lilly brings impactful content to life through the lens of intersectional Black feminism and youth-centered advocacy. She’s played an immense role in amplifying the brand’s visibility and digital engagement by facilitating influencer collaborations, organizing youth initiatives, and reimagining social strategy on all channels. Naomi is also the CEO and Founder of Brij App, which strives to connect underrepresented creatives in the media space to redefine mentorship in the industry (take a look here!).
Ceilidh MacLeod
(she/her)
Los Angeles, CA
With 10+ years of digital marketing and e-commerce experience to her name, Ceilidh MacLeod is more than equipped to teach our Digital Marketing Course. Previously led digital strategy and grew brands like SHOES.COM and The Hundreds, Ceilidh is a seasoned professional with in-house and freelance experience (psst. she shares more about her career trajectory in the course). And when she’s not engaging with students, she’s running her own businesses, OEM and b.Eautiful.
Ginger Mayo
(she/her)
Brooklyn, NY
Meet Ginger Mayo, a multitalented digital strategist whose experiences shine extra bright in beauty and hospitality. Ginger is currently a Senior Marketing Manager at Farmacy Beauty and has previously channeled her talents at Bread Beauty Supply, Rethink Food, and Atlantic Records (Cardi B, Charli XCX, Lizzo, YBN Cordae). She’s also a freelance copywriter at boutique copywriting studio Fonzie LA, wordsmithing for beauty brands like Kosas and Rhode 💄. P.S. You might also know Ginger as the Founder and Baker of the now-retired (but still beloved) Gigi’s Little Kitchen 🎂
Meghna Narayan
(she/her)
Los Angeles, CA
From email marketing to e-commerce strategy, Meghna Narayan is a freelance growth marketing consultant who can truly do it allll. In her stacked toolkit, you’ll find paid social, Gen AI, web dev, creative direction, and graphic design, just to name a few 🛠️. Throughout her freelance career, she’s lent her dynamic skillset to an incredibly diverse rolodex of clients ranging from large tech companies to small businesses. Her previous clients include Tinder, Hinge, Ulta, Brooklyn Delhi, and Kola Goodies 🌟
Cleary Chizmar
(she/her)
San Francisco, CA
Leading the Notability Brand Marketing team, Cleary Chizmar is currently the Associate Brand Marketing Director at Ginger Labs. She expertly blends her business instincts with her creative eye (peep her aesthetic IG feed) to execute brand-elevating partnerships and social strategy for Notability. From organizing exciting brand ambassador events to spearheading content marketing efforts, Cleary is a powerhouse for driving growth through digital connection.
Interested in hopping into digital marketing, but don’t know where to start? We gotchu. Our Digital Marketing Course teaches you everything from the digital marketing funnel to the practical applications of executing strategy. When you’re feelin’ ready to take the next step, grab your free course curriculum here.
Is your brand looking for a digital marketer to hit those KPIs? Head over to our Creative Directory, and you might find your next team player ⛹️
Want a Creative Profile to get in front of potential clients and employers? Get one here!
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