Finding Your Dream Clients

We should all strive for our dream clients, but you might also need to balance it with some reality clients. Let’s figure out who this is and explore different ways to find your dream clients.

Timestamps:

00:01:00 : Puno asks a student, Suki, how she felt before and after her Custom Site

00:06:00 : Why Puno thinks identifying her Dream Client is tough

00:07:40 : Chelli shares the gamechanging advice Puno once gave on identifying your Dream Client

00:11:00 : Puno walks through her resource on Finding Your Dream Client : Dealbreakers

00:36:00 : Finding Your Dream Client — Financials

00:38:00 : Finding Your Dream Client : What Are You Good At?

00:39:00 : Finding Your Dream Client : Fulfillment

00:41:00 : Finding Your Dream Client : Design Aesthetic

00:42:30 : Finding Your Dream Client : Industry

00:44:30 : Finding Your Dream Client : Client Profile 00:57:00 : How to find consistent clients as a Freelance Squarespace Designer

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Dream Client Guidelines Qs

Below are questions that helped me unpack what type of clients I was looking for. I highly suggest reflecting on these questions after meeting every potential client, because there are things you can do to attract what you are wanting.

• Why are you doing this?

  • What are your dealbreakers?

  • What are your dealmakers?

  • Dig deep, question your generalizations and see if you can find other solutions before writing something off completely. The process of exploring the details of dealbreakers is more important than the list.

• Financial

  • What phase are you in?

    • Beginner Dream Client: a designer you admire

    • Experienced Dream Client: $1MM+ CPG Startup

• What are you good at?
  We talk about this in Section 4, Level 2.1

  • What are your Unique Selling Propositions?

  • What skills do you want to build on?

• Fulfillment

  • What initiatives do you care about?

  • Who do you want to support?

• Design Aesthetic

  • Where do you want to be?

  • What do you NOT want to design?

• What Industry do you love designing for?

  • What are your favorite companies?

    • Who are their competitors?

    • Where can you find these people?

  • What were you 10 last purchases that you told a friend about?

  • Who do you follow on Instagram?

• Client Profile

  • Type of Company: Service, B2B, B2C, CPG, Restaurant, Retail, Online Content

  • Size of Company

    • B2B 2-5% Marketing Budget. Let’s say a Copywriter who makes $85K / year wants a new portfolio. They might only want to pay $1700 - $4250 for that website.

    • B2C 5-10% Marketing Budget