Creating lead magnets and marketing strategy tips

Timestamps:

1:30 How to create a lead magnet (giving free access to content in exchange for email)

37:57 Using Wistia to host videos for online courses

39:41 Tips to promote your course

45:55 How to figure out your design style

48:20 Marketing strategies to find your ideal client

53:38 Puno shares how she hosts courses on Squarespace (DIY version). Also, check out the new feature Squarespace Courses!

54:34 How do I explain where my service offering starts and ends?