You’ll Learn:

1.1 What is Copywriting?

1.2 The Copywriting Job Landscape

1.3 Pick Your Brands

1.4 Brand Copy Audit Foundations

1.5 Brand Copy Audit Walkthrough

Copywriting looks a whoooole lot different today. Algorithms, AI, digital marketing.

We map out what's going on with the landscape so you understand how to position yourself and get the work you want.

Then you'll pick three real brands to study and complete your first brand copy audit. This is something every professional does before writing a single word.

✍️ Project: Create a Brand Copy Audit Presentation

You’ll Learn:

2.1 Brand Voice Questionnaire

2.2 Voice vs. Tone vs. Message

2.3 Brand Positioning & Strategy

2.4 Brand Tone & Personality

2.5 The Final Verbal Identity Deck

Every brand has a voice. The problem is most brands can't tell you what it is.

A verbal identity deck changes that. It gives a brand the words, the tone, and the direction to sound like itself across every surface. In this section, we walk you through how professional copywriters actually build one, so you can create it from scratch for a new brand, or help an existing brand find its way back.

✍️ Project: Build a Verbal Identity Deck

You’ll Learn:

3.1 Your Campaign Concept

3.2 Build Your Campaign Copy Bank

3.3 Writing For Each Surface

3.4 Writing For Each Surface Part 2

3.5 Editing the Idea

3.6 Making Spec Work Not Look Like Spec Work

3.7 Submission: Campaign Pitch Deck

Most copywriters can write. Not all of them can sell an idea.

A campaign is how you show a brand, a hiring manager, or a client that you're a strategic thinker. You'll take a real brand, develop a concept that's ownable, and write copy across every major surface: social, email, landing pages, and paid ads.

Then comes the part that gets you hired. How to edit at every level, make spec work read like the real thing, and package and pitch your ideas so the work lands.

✍️ Project: Develop a Campaign Pitch Deck

You’ll Learn:

4.1 How to Present Your Portfolio

4.2 What Hiring Managers and Clients Look For

4.3 Your Positioning Statement

4.4 Selecting Work for your Portfolio

4.5 Writing Clear Project Summaries

4.6 Complete and Submit Your Portfolio

Hiring managers spend about three seconds on a portfolio before deciding whether to keep going or close the tab.

This section is about making your work impossible to ignore. We'll show you what recruiters and hiring managers are actually looking for, how to frame your projects so they show how you think, not just what you wrote, and how to write a positioning statement that sounds like you. You'll leave with a portfolio deck you're genuinely proud to send.

✍️ Project: Build a Portfolio

You’ll Learn:

5.1 AI and the Modern Copywriter

5.2 Setting Up Your AI Assistant

5.3 Prompting: Generate Less, Evaluate More

5.4 AI as a Business Partner

AI is changing how a lot of copywriters work and we'd be doing you a disservice not to address it. This section is completely optional, but if you're curious, we'll show you how working copywriters are actually using AI in their process: how to set up a proper AI workspace for client work, how to prompt for evaluation, not just generation, and how to use it to take some of the admin off your plate.

You’ll Learn:

6.1 In-House, Agency, or Freelance?

6.2 Hiring for Output vs Hiring for Thinking

6.3 Copy Tests and Interviews

6.4 Compensation and Pricing

6.5 Networking & Outreach

6.6 You Did It! Course Certificate

Your certificate 🏆 and what to do next!

Getting the job is its own skill, and honestly, most universities don't even teach it. We break down every path into copywriting (in-house, agency, freelance), so you can figure out which one actually fits where you are right now. Then we get into the practical stuff, like how to: handle a copy test, talk about your work in an interview, set your rate, and do cold outreach that doesn't feel gross. By the end, you'll have a real plan for your first 30 days.