Hiyo Seeks an Art Director

Hiyo

Seeks an Art Director

Anywhere

THE COMPANY:

Hiyo started when three changemakers had one disruptive idea: rethink the way the world drinks.

In April 2019, two of Hiyo’s co-founders, Evan Quinn and George Youmans, had relatives hospitalized with alcohol-related issues, which caused both to cut back on their drinking in solidarity with their families. In their late 20s and social to boot, the two soon discovered the massive need for an alternative to alcohol that actually deserved its place at the table. To them, the existing choices all felt like sacrifices, and each one was missing the main reason they wanted to drink—the feeling.

Intrigued by their newfound sober curiosity and the lack of options in the non-alcoholic beverage space, they began brainstorming product concepts alongside their close friend from college, Cygne Cooper. This marked the genesis of Hiyo, a non-alcoholic social tonic which produces similar stress-relieving, mood-boosting feelings that people usually seek from alcohol, but instead from healthy, functional ingredients.

The three co-founders have spent years honing their proprietary blend of adaptogens, nootropics, and botanicals to achieve the optimal feel-good “float” effect. With six functionals at the forefront of this feeling, Hiyo launched its first three fruit-forward flavors in May 2021. Since then, Hiyo has added a fourth flavor to its growing line of functional seltzers while showing up in thousands of stores and social spaces across the country. It is currently one of the fastest-growing beverage brands in the United States.


THE ROLE:

Hiyo is seeking a driven and strategic Art Director to join its full-time Marketing team. The role will directly support Hiyo’s Chief Brand Officer (CBO) and marketing department with creative projects for both web and print that grow brand recognition and drive product trial. In addition to overseeing creative for Hiyo’s email marketing, digital advertising, and e-commerce platforms, the Art Director will manage the production of creative across multiple areas of our business including, but not limited to: retail + on-premise, live events + activations, product packaging, brand collaborations + partnerships, and social media. In this diverse and exciting role, the Art Director should possess a keen eye for aesthetics and a passion for pixel-perfect design.


THE RESPONSIBILITIES:

  • Concept and design materials for Hiyo’s brand marketing channels, with a primary focus on email campaigns, digital ads, social media graphics, and website updates

  • Manage the editing and approval processes for larger-scale projects like product packaging, retail + POS, events + activations, and branded merchandise

  • Work alongside the CBO to concept and execute photo/video shoots, assisting with all phases throughout the process from ideation to execution to analyzing consumer reception

  • Maintain corporate decks, documents, one-sheets, and training materials on an ongoing basis

  • Build relationships with e-commerce, development, production, and brand partners’ creative teams to ensure brand accuracy and consistency across channels

  • Collaborate cross-functionally with our in-house Marketing, Creative, Sales, and Operations teams to organize, prioritize, and manage projects against desired outcomes and deadlines


THE QUALIFICATIONS:

  • Located in the Los Angeles Metropolitan area

  • Access to a laptop, phone, and internet with the ability to occasionally travel

  • Bachelor’s degree in Fine Arts, Design, Marketing, or Communications (or the equivalent professional experience)

  • 4-6 years work experience post-college (or continued experience if college is not applicable) with related role requirements and responsibilities

  • Expert working knowledge of Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator, and After Effects), with a keen hunger to stay up-to-date on trends, tools, and tactics

  • Familiarity with online marketing, e-commerce, and communication platforms (i.e. Shopify, Slack, Klaviyo, Notion, Canva) strongly preferred

  • Experience with copywriting, video production + editing, and/or web development a major plus

  • A growing interest in food + beverage, health + wellness, and no-low alcohol categories

  • One ultra-positive, self-starting attitude that works well independently, as well as on small teams

Jorge Del Pinal