8 Social Media Managers to Follow
(WE ASKED FOR RECS)
8 Social Media Managers to Follow
(YOU GAVE US RECS)
You have a brand and five-star products (or services), but you’re not reaching your people. Your content is falling flat on Instagram, your TikToks are stuck at 200 views, and your goodies aren’t flying off the shelves like they should be…
As our world becomes more digitally connected, it’s essential that your business is plugged into the right places (and there are sooo many places) to find and engage with your target audience. From content strategy to influencer marketing, content creation, copywriting, and social media management (phew!), some of the most successful brands are making it a priority to grow a strong digital presence. And who said social was easy?!
In this round-up, we’re spotlighting 8 Social Media Managers who are truly doing it all AND making it look effortless. They are freelancers, agency founders, and in-house managers for well-loved brands like Glossier and Girlfriend Collective. They are proof that you need a social media expert on your team (I mean, just look at their feeds!).
This is part of the Looking For series. We do this very often so sign up to our newsletter and follow us @ilovecreatives for the next one!
As you browse their profiles, ✨get inspired✨ by how they aesthetically intertwine business goals with brand identity, taking digital storytelling and social engagement to the next level for their clients.
➀ Alyssa Ackerman
Brooklyn, NY
Based in Brooklyn, New York, Alyssa is currently the Social Media & Content Manager for Topicals, an emerging beauty brand embracing science-backed skincare. Her aesthetic eye is truly an extension of her taste, and we are obsessed with how she crafts grids that just ooze with the brand’s story. Before her current role, she has previously managed socials for Hypebae, Hypebae Beauty, and hanahana beauty.
➁ Aria Dimalanta
Los Angeles, CA
The way Aria translates branding into charming content needs to be studied. ASAP. On her shiny toolbelt, you’ll find photography, styling, and UGC Content creation, among other talents. She’s currently channeling her creative energy as the Social Media Manager for sustainable activewear brand Girlfriend Collective, and her previous clients include For Love & Lemons and Geel.us.
➂ Joellen Lu
Los Angeles, CA
Any Social Media Manager feature without the one and only Joellen Lu would just be incomplete. Growing her own online community on TikTok and leading social strategy at Reformation, Joellen is a breath of fresh air in the social world and knows EXACTLY how to captivate and expand an audience. Bringing life to socials for previous clients such as Nasty Gal, Sephora, and H&M, Joellen is the perfect person to teach our Social Media Manager Course. If you want to know how she does it all, join the waitlist here.
➃ Gabrielle Rizzo
Los Angeles, CA
Meet Gabrielle, the creative behind all the beautiful socials of the cult-favorite beauty brand, Glossier. Her magical touch is all in her imaginative community-centered approach. Even beyond her current position as Social Media & Digital Content Manager at Glossier, she leans into a people-first storytelling philosophy with her clients in her freelance content strategy work. Check out her previous client work here!
➄ Phoebe Slee
Leeds, United Kingdom
Founder at Any/Day Studio, Phoebe Slee leads a passionate team of social media marketing pros who work with brands to build long-term loyalty over short-lived buzz. Their many service offerings include social media marketing and management, monthly grid creation, and email marketing—they really have it allll down. (Psst they might be looking for new clients! Take a peek at their website here).
➅ Tosca Webb
Montreal, Quebec
(she/her)
As Founder and Creative of Dress Up Collective, Tosca wears many hats from copywriting to art direction and content creation. As a freelance content & digital media strategist, she strives to create online spaces for people to reject norms and tap into creative expression. She previously worked as the Social Media Manager at LA-based media company Stylelikeu, where she coordinated partnerships and digital campaigns with brands such as Headspace, Free People, and Dipsea.
➆ Courtney Weimer Chicago, IL
If you’re a creative or designer looking for a social media wing woman, Courtney is your girl. Whether it be creative direction, graphic design, or hashtag research, Courtney is fully equipped to help you get your name out there! Her current clients include Alaina Roth Leather Company, itsjessicahawks, Zope Cope Creative, REVERSE DESCENT. Want to hear more about how she can level up your social game? Find more details on her website.
➇ Alice Leigh Yuan
New York City, NY
Located in NYC, Alice approaches social media as an ever-evolving storytelling art form with both a strategic and artistic eye. As Senior Social Media Manager at Jennifer Behr, she delivers a dreamy feed that showcases the handcrafted allure of the brand’s products. Her expertise sparkles in her previous experiences at Abercrombie at A&F, Gilly Hicks at A&F, The Mayfair Group, and Nasty Gal.
Looking to hire a Social Media Manager? Check out our Creative Directory, and you might find your perfect match 😉
Want a Creative Profile? Get one here!
Purchase an ad by Monday 1pm PT to get into the Wednesday Newsletter.
