I learned that I actually enjoy doing the reporting way more than I expected. I’ve always hated numbers lol, but seeing whether what I’m doing is working (or not working) is super interesting. I feel 100× more confident in my current job and in starting my own business.

I really valued having the opportunity to receive feedback and suggestions. As someone who wants to succeed in this new career journey, I found it incredibly encouraging and helpful to discover fresh ways to refine my ideas and grow, especially by learning from those with such rich experience in the field. The course gave me confidence in my abilities. Since it includes practical learning and real-world expectations, it makes me feel genuinely prepared and excited to showcase my work and put myself out there.

I think I learned about myself mostly during section 2; planning and visualizing how I wanted certain content to look/feel like and planning out content shoots was so much fun!

I have always found reporting to be one of my weaknesses, but the way Joellen explained the metrics section made it much more manageable! I really loved the video sizes of the course. Super bite-sized and easy to get through. (Even though it took me five-ever, sorry. Personal things, y'know?!)

I started posting on social media and have ended up gaining clients through there. I also have taken on 2 social media clients within the past month where I am able to implement my learnings!

The content strategy and brand voice taught me a lot about myself. I realized how much I enjoy finding the core of a brand and the story-telling. It made me see that I have strong creative intuition and a natural sense of tone, aesthetics and audience. I used to doubt if I had what it takes to work in this space, but this course really boosted my confidence. My favorite part was planning content pillars and thinking how a brand could emotionally connect with the audience and still stand out. The content strategy part also was a favorite because it allowed me to mix my creativity and find visual direction into the brand.

I loved the part where we planned a mock launch. I took my personal social media presence through the course as the brand I was working on and it inspired me to launch a Substack this fall and create a whole marketing campaign to promote it! :) Joellen's teaching style was engaging and I liked all the Google Slides templates that I could put my own text & images into.

I used this course to re-launch a previous creative writing newsletter on video and for IG. The tools from this course gave me the skills to launch this project thoughtfully and gave me a portfolio for the job market! From real-like practice and supportive feedback, through Joellen's relatable and motivating teaching style, taking this course was a highlight of the last couple months.