Your field guide to kickstart a career in social media. We polled real-world creatives and social media darlings to demystify their day jobs and slashie side gigs, so you can go into applying or career-pivoting armed with as much info as humanly possible.
Read MoreUse this Freelance Project Estimator to help determine your rates for common social media deliverables tailored to your experience level—whether you're just starting out or more seasoned in your career. But remember to use this as a general guidelines - only you decide your rates!
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Read MoreKeep your influencer partnerships on point with our Influencer Collab Tracker template. Use this guide for staying organized, tracking campaign progress, and keeping an eye on important details like deadlines, budgets, and payments.
Read MoreView these reports to find your respective benchmarks based on industry and account size.
Read MoreHere's your cheat sheet that breaks down engagement types by platform. Use this as a guide when totaling absolute number of engagements or calculating engagement rate across each platform (psst--ideally you're using reporting software to calculate the latter!)
Read MoreWhether you’re growing your instagram account, revenue, or subscribers; you should map out your goals, and create your roadmap for growth.
Read MoreUTM links are customized URLs designed to track the performance of online marketing campaigns. By adding UTM parameters, you can gain valuable insights into how different campaigns are driving traffic and conversions. This data helps you make more informed marketing decisions. Here’s a link to help you get started and create your own campaign.
Read MoreA competitive set provides valuable insights into current social media strategies on Instagram and provides a comparison point for content, strategy, community management, and so much more. This will help guide you in positioning your content uniquely within the social landscape.
Read MoreHere is a template example of how you can outreach potential collaborators via DM and email. Make sure to personalize your message so you don’t sound like a spammy bot! 🤖
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