View these reports to find your respective benchmarks based on industry and account size.
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Here's your cheat sheet that breaks down engagement types by platform. Use this as a guide when totaling absolute number of engagements or calculating engagement rate across each platform (psst--ideally you're using reporting software to calculate the latter!)
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In this report, you'll discover how to structure social reporting and leverage that information to develop more effective strategies that deliver results. Use this report to track the monthly performance of your brand's social media platforms and drive continuous improvement.
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The Trend Reporting Deck differs from the other reports as it covers a longer amount of time. focuses on visual & messaging trends, and you can perform this analysis with or without access to an account’s analytics. Duplicate this deck and use as a template for your Section 3 assignment!
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UTM links are customized URLs designed to track the performance of online marketing campaigns. By adding UTM parameters, you can gain valuable insights into how different campaigns are driving traffic and conversions. This data helps you make more informed marketing decisions. Here’s a link to help you get started and create your own campaign.
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