This project invites candidates to showcase their flair for social media strategy and content creation for Nasty Gal. Get ready to demonstrate your creativity, strategic thinking, and mastery of effective social media practices. Dive into this fun and dynamic exercise, and let see those talents shine!
Read MoreWhen applying for a full-time social media role, more often than not you’ll be asked to complete a Candidate Project. This one pulls questions from real-life projects Joellen has had to complete throughout her career. Submit your own Candidate Project to practice for when you land your interview!
Read MoreHere's your cheat sheet that breaks down engagement types by platform. Use this as a guide when totaling absolute number of engagements or calculating engagement rate across each platform (psst--ideally you're using reporting software to calculate the latter!)
Read MoreLearn the art of structuring the production for shoots for social campaigns with this example. Use this as a template to walk you through the steps to ensure your shoots are organized, efficient, and tailored to create impactful content that resonates across social media platforms.
Read MoreWant to see how the pros do it? Check out Joellen Lu’s resume for a fantastic example of how social media managers can effectively showcase their skills and experiences. Joellen's resume is a treasure trove of insights into how to highlight your achievements, quantify your impact, and make your professional journey shine.
Read MoreWhether you’re growing your instagram account, revenue, or subscribers; you should map out your goals, and create your roadmap for growth.
Read MoreIn this report, you'll discover how to structure social reporting and leverage that information to develop more effective strategies that deliver results. Use this report to track the monthly performance of your brand's social media platforms and drive continuous improvement.
Read MoreIn this strategy deck, we dive into Nasty Gal’s content pillars and goals for their social channels, along with creative concepts to bring the strategy to life. Plus, we analyze key competitors to help us stand out and shine in the industry.
Read MoreThe Trend Reporting Deck differs from the other reports as it covers a longer amount of time. focuses on visual & messaging trends, and you can perform this analysis with or without access to an account’s analytics. Duplicate this deck and use as a template for your Section 3 assignment!
Read More🎶 Money, money, money, money 🎶 This spreadsheet includes two annual budget scenarios - one high and one low. Use this as an example and template to plan out your own social budget.
Read MoreHere is how Nasty Gal successfully implemented their 'Love, Courtney' campaign, from initial teasers to the collab launch. Duplicate this presentation as use as a template to plan out your own marketing launch!
Read MoreUse this template to execute your own social strategy for the account you’ll be focusing on. We’ll work on this together throughout Section 1, and you’ll be submitting it for feedback at once you reach the end of the section!
Read MoreUTM links are customized URLs designed to track the performance of online marketing campaigns. By adding UTM parameters, you can gain valuable insights into how different campaigns are driving traffic and conversions. This data helps you make more informed marketing decisions. Here’s a link to help you get started and create your own campaign.
Read MoreHere's an example of how we did a social media audit for Nasty Gal. You can duplicate and use this as reference for you to execute your own audits!
Read MoreA competitive set provides valuable insights into current social media strategies on Instagram and provides a comparison point for content, strategy, community management, and so much more. This will help guide you in positioning your content uniquely within the social landscape.
Read MoreHere is a template example of how you can outreach potential collaborators via DM and email. Make sure to personalize your message so you don’t sound like a spammy bot! 🤖
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