A tactical social refresh: brand-awareness KPIs, storytelling-first content, Reels for reach, and smarter IG execution.
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Joellen, your course instructor, shares how she got her first job at Nasty Gal and how she always gets every job (hint: Candidate Projects).
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Learn the difference between content buckets, the foundational categories guiding your social media content, and social media concepts, the unique ideas that bring those categories to life for an effective strategy.
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Joellen dives deep into expanding brand awareness, effective experiential marketing, and content distribution across platforms.
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Your field guide to kickstart a career in social media. We polled real-world creatives and social media darlings to demystify their day jobs and slashie side gigs, so you can go into applying or career-pivoting armed with as much info as humanly possible.
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Use this Freelance Project Estimator to help determine your rates for common social media deliverables tailored to your experience level—whether you're just starting out or more seasoned in your career. But remember to use this as a general guidelines - only you decide your rates!
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Joellen gives feedback on students’ strategy decks!
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Watch Joellen audit a social account live using the Social Audit Template
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Getting into a brand collaboration? Our Collaborator Agreement Template will help cover your bases. Use this template to help set clear expectations, outline responsibilities, and lock down all the important details—from deliverables to deadlines. Think of it as your go-to guide for keeping things smooth and professional, so you can focus on building great partnerships without the stress. Perfect for ensuring everyone’s on the same page and the project is a win-win.
Read MoreHere’s a call sheet template that you can use before and on shoot day. This ensures all talent, crew, and collaborators know the what/when/where.
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Here are essential social media best practices to live by for Instagram, TikTok, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube as of 2024.
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A content brief helps to ensure that creative is in line with what you’re looking for and so that deliverables are clearly defined. A thorough brief should include key components such as concept overview, creative guidelines, and deliverables.
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Using the labels / content buckets you’ve made, we’ll now use those to develop a report that will help you not only discover what’s working and resonating with your audience.
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Here are some examples of Social Media Portfolios that can inspire you in highlighting your work along with key buzz words to use.
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Keep your influencer partnerships on point with our Influencer Collab Tracker template. Use this guide for staying organized, tracking campaign progress, and keeping an eye on important details like deadlines, budgets, and payments.
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View these reports to find your respective benchmarks based on industry and account size.
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